Brandwave

How popular isBitdefender in search?

In August 2026, there were an estimated 2.7K branded searches for Bitdefender in New Zealand which held steady over the last 11 months. Bitdefender holds 19% estimated Share of Search among New Zealand antivirus software and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Malwarebytes30%
  2. McAfee19.9%
  3. Bitdefender19%
  4. Norton12.4%
  5. Avast10.1%
  6. ESET8.7%
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Which antivirus software compete with Bitdefender?

Bitdefender against antivirus software in New Zealand, by month

Share of Search by month for Malwarebytes, McAfee, Bitdefender, Norton, Avast, ESET. The figures are in the table below the chart.

View monthly share of search table
MonthMalwarebytesMcAfeeBitdefenderNortonAvastESET
Oct 202523.1%22.2%17.6%13.3%11.1%12.7%
Nov 202521.3%23.8%18.6%12.1%11.9%12.3%
Dec 202524.8%25.6%15.1%13%12.1%9.3%
Jan 202623.9%23.1%17.4%14.1%12%9.6%
Feb 202623.8%25.4%16.7%14.1%11%9%
Mar 202626%22.4%18.8%11.9%10.6%10.3%
Apr 202628.3%20.9%17.3%12.6%11.3%9.7%
May 202628.5%22%18.2%13%9.7%8.6%
Jun 202629.7%20%18.4%13%9.8%9.1%
Jul 202632.1%16.5%21%11.5%9.6%9.4%
Aug 202630%19.9%19%12.4%10.1%8.7%
Sep 2026——————

  1. 1.Malwarebytes

    30%

    held 1st · 4.3K estimated branded searches · -8.1% vs prior month · -2.1 points

  2. 2.McAfee

    19.9%

    moved from 3rd to 2nd · 2.8K estimated branded searches · +18.3% vs prior month · +3.4 points

  3. 3.Bitdefender

    19%

    moved from 2nd to 3rd · 2.7K estimated branded searches · -11.1% vs prior month · -2 points

  4. 4.Norton

    12.4%

    held 4th · 1.8K estimated branded searches · +6.6% vs prior month · +1 points

  5. 5.Avast

    10.1%

    held 5th · 1.4K estimated branded searches · +3.6% vs prior month · +0.5 points

  6. 6.ESET

    8.7%

    held 6th · 1.2K estimated branded searches · -9.5% vs prior month · -0.7 points

Compare search popularity between Bitdefender and its closest rivals

How has branded search demand for Bitdefender changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bitdefender in New Zealand held steady, from 2.8K to 2.7K.
  • Across the 11 months ending August 2026, Bitdefender’s estimated Share of Search among antivirus software in New Zealand increased from 17.6% to 19%.
  • Across the 11 months ending August 2026, Bitdefender’s estimated Share of Search among antivirus software in New Zealand peaked at 21% in July 2026 and was lowest at 15.1% in December 2025.

How did search popularity change for New Zealand antivirus software in August 2026?

  1. In August 2026, McAfee overtook Bitdefender to rank 2nd among antivirus software in New Zealand, at 19.9%.

  2. In August 2026, Norton gained estimated Share of Search among antivirus software in New Zealand, from 11.5% to 12.4%.

  3. In August 2026, Avast gained estimated Share of Search among antivirus software in New Zealand, from 9.6% to 10.1%.

  4. In August 2026, Malwarebytes lost estimated Share of Search among antivirus software in New Zealand, from 32.1% to 30%.

  5. In August 2026, Bitdefender lost estimated Share of Search among antivirus software in New Zealand, from 21% to 19%.

  6. In August 2026, ESET lost estimated Share of Search among antivirus software in New Zealand, from 9.4% to 8.7%.

How is Bitdefender measured?

Brandwave collects information about searches that people make online using Bitdefender’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • bitdefender
  • bitdefender antivirus for mac
  • bitdefender antivirus plus
  • bitdefender av
  • bitdefender cen
  • bitdefender com
  • bitdefender free
  • bitdefender mobile security
  • bitdefender near me
  • bitdefender new zealand
  • bitdefender nz
  • bitdefender online
  • bitdefender total sec

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How the Brand Demand Index is measured

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