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Antivirus software in New Zealand:Which brands are most popular in search?

In August 2026, Malwarebytes was the most searched among antivirus software in New Zealand, with an estimated 4.3K branded searches and 30% estimated Share of Search within this set.

Share of Search, August 2026
  1. Malwarebytes30%
  2. McAfee19.9%
  3. Bitdefender19%
  4. Norton12.4%
  5. Avast10.1%
  6. ESET8.7%

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Share of SearchLeaderboard

Compare the antivirus and internet security products New Zealanders protect their devices with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among antivirus software in New Zealand, by month

Share of Search by month for Malwarebytes, McAfee, Bitdefender, Norton, Avast, ESET. The figures are in the table below the chart.

View monthly share of search table
MonthMalwarebytesMcAfeeBitdefenderNortonAvastESET
Oct 202523.1%22.2%17.6%13.3%11.1%12.7%
Nov 202521.3%23.8%18.6%12.1%11.9%12.3%
Dec 202524.8%25.6%15.1%13%12.1%9.3%
Jan 202623.9%23.1%17.4%14.1%12%9.6%
Feb 202623.8%25.4%16.7%14.1%11%9%
Mar 202626%22.4%18.8%11.9%10.6%10.3%
Apr 202628.3%20.9%17.3%12.6%11.3%9.7%
May 202628.5%22%18.2%13%9.7%8.6%
Jun 202629.7%20%18.4%13%9.8%9.1%
Jul 202632.1%16.5%21%11.5%9.6%9.4%
Aug 202630%19.9%19%12.4%10.1%8.7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Malwarebytes

    30%

    held 1st · 4.3K estimated branded searches · -8.1% vs prior month · -2.1 points

  2. 2.McAfee

    19.9%

    moved from 3rd to 2nd · 2.8K estimated branded searches · +18.3% vs prior month · +3.4 points

  3. 3.Bitdefender

    19%

    moved from 2nd to 3rd · 2.7K estimated branded searches · -11.1% vs prior month · -2 points

  4. 4.Norton

    12.4%

    held 4th · 1.8K estimated branded searches · +6.6% vs prior month · +1 points

  5. 5.Avast

    10.1%

    held 5th · 1.4K estimated branded searches · +3.6% vs prior month · +0.5 points

  6. 6.ESET

    8.7%

    held 6th · 1.2K estimated branded searches · -9.5% vs prior month · -0.7 points

Compare search popularity between leading brands

Which brand is most popular in search among antivirus software in New Zealand?

In August 2026, Malwarebytes was the most searched among antivirus software in New Zealand, with an estimated 4.3K branded searches and 30% estimated Share of Search within this set. McAfee is in 2nd place, 10.1 percentage points behind at 19.9% Share of Search.

New Zealand antivirus software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Malwarebytes23.1% → 30%32.1%Jul 202621.3%Nov 20251st
McAfee22.2% → 19.9%25.6%Dec 202516.5%Jul 20262nd
Bitdefender17.6% → 19%21%Jul 202615.1%Dec 20253rd
Norton13.3% → 12.4%14.1%Jan 202611.5%Jul 20264th
Avast11.1% → 10.1%12.1%Dec 20259.6%Jul 20266th → 5th
ESET12.7% → 8.7%12.7%Oct 20258.6%May 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Malwarebytes’ estimated Share of Search among antivirus software in New Zealand increased from 23.1% to 30%.
  • Across the 11 months ending August 2026, McAfee’s estimated Share of Search among antivirus software in New Zealand decreased from 22.2% to 19.9%.
  • Across the 11 months ending August 2026, Bitdefender’s estimated Share of Search among antivirus software in New Zealand increased from 17.6% to 19%.
  • Across the 11 months ending August 2026, Norton’s estimated Share of Search among antivirus software in New Zealand decreased from 13.3% to 12.4%.
  • Across the 11 months ending August 2026, Avast’s estimated Share of Search among antivirus software in New Zealand decreased from 11.1% to 10.1%.
  • Across the 11 months ending August 2026, ESET’s estimated Share of Search among antivirus software in New Zealand decreased from 12.7% to 8.7%.
  • Across the 11 months ending August 2026, Malwarebytes’ estimated Share of Search among antivirus software in New Zealand peaked at 32.1% in July 2026 and was lowest at 21.3% in November 2025.
  • Across the 11 months ending August 2026, McAfee’s estimated Share of Search among antivirus software in New Zealand peaked at 25.6% in December 2025 and was lowest at 16.5% in July 2026.
  • Across the 11 months ending August 2026, Bitdefender’s estimated Share of Search among antivirus software in New Zealand peaked at 21% in July 2026 and was lowest at 15.1% in December 2025.
  • Across the 11 months ending August 2026, Norton’s estimated Share of Search among antivirus software in New Zealand peaked at 14.1% in January 2026 and was lowest at 11.5% in July 2026.
  • Across the 11 months ending August 2026, Avast’s estimated Share of Search among antivirus software in New Zealand peaked at 12.1% in December 2025 and was lowest at 9.6% in July 2026.
  • Across the 11 months ending August 2026, ESET’s estimated Share of Search among antivirus software in New Zealand peaked at 12.7% in October 2025 and was lowest at 8.6% in May 2026.
  • Across the 11 months ending August 2026, Avast rose from 6th to 5th among antivirus software in New Zealand.
  • Across the 11 months ending August 2026, ESET fell from 5th to 6th among antivirus software in New Zealand.

How did search popularity change for New Zealand antivirus software in August 2026?

  1. In August 2026, McAfee overtook Bitdefender to rank 2nd among antivirus software in New Zealand, at 19.9%.

  2. In August 2026, Norton gained estimated Share of Search among antivirus software in New Zealand, from 11.5% to 12.4%.

  3. In August 2026, Avast gained estimated Share of Search among antivirus software in New Zealand, from 9.6% to 10.1%.

  4. In August 2026, Malwarebytes lost estimated Share of Search among antivirus software in New Zealand, from 32.1% to 30%.

  5. In August 2026, Bitdefender lost estimated Share of Search among antivirus software in New Zealand, from 21% to 19%.

  6. In August 2026, ESET lost estimated Share of Search among antivirus software in New Zealand, from 9.4% to 8.7%.

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