Brandwave

How popular isNorton in search?

In August 2026, there were an estimated 1.8K branded searches for Norton in New Zealand which is down 15.2% over the last 11 months. Norton holds 12.4% estimated Share of Search among New Zealand antivirus software and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Malwarebytes30%
  2. McAfee19.9%
  3. Bitdefender19%
  4. Norton12.4%
  5. Avast10.1%
  6. ESET8.7%
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Which antivirus software compete with Norton?

Norton against antivirus software in New Zealand, by month

Share of Search by month for Malwarebytes, McAfee, Bitdefender, Norton, Avast, ESET. The figures are in the table below the chart.

View monthly share of search table
MonthMalwarebytesMcAfeeBitdefenderNortonAvastESET
Oct 202523.1%22.2%17.6%13.3%11.1%12.7%
Nov 202521.3%23.8%18.6%12.1%11.9%12.3%
Dec 202524.8%25.6%15.1%13%12.1%9.3%
Jan 202623.9%23.1%17.4%14.1%12%9.6%
Feb 202623.8%25.4%16.7%14.1%11%9%
Mar 202626%22.4%18.8%11.9%10.6%10.3%
Apr 202628.3%20.9%17.3%12.6%11.3%9.7%
May 202628.5%22%18.2%13%9.7%8.6%
Jun 202629.7%20%18.4%13%9.8%9.1%
Jul 202632.1%16.5%21%11.5%9.6%9.4%
Aug 202630%19.9%19%12.4%10.1%8.7%
Sep 2026——————

  1. 1.Malwarebytes

    30%

    held 1st · 4.3K estimated branded searches · -8.1% vs prior month · -2.1 points

  2. 2.McAfee

    19.9%

    moved from 3rd to 2nd · 2.8K estimated branded searches · +18.3% vs prior month · +3.4 points

  3. 3.Bitdefender

    19%

    moved from 2nd to 3rd · 2.7K estimated branded searches · -11.1% vs prior month · -2 points

  4. 4.Norton

    12.4%

    held 4th · 1.8K estimated branded searches · +6.6% vs prior month · +1 points

  5. 5.Avast

    10.1%

    held 5th · 1.4K estimated branded searches · +3.6% vs prior month · +0.5 points

  6. 6.ESET

    8.7%

    held 6th · 1.2K estimated branded searches · -9.5% vs prior month · -0.7 points

Compare search popularity between Norton and its closest rivals

How has branded search demand for Norton changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Norton in New Zealand fell from 2.1K to 1.8K.
  • Across the 11 months ending August 2026, Norton’s estimated Share of Search among antivirus software in New Zealand decreased from 13.3% to 12.4%.
  • Across the 11 months ending August 2026, Norton’s estimated Share of Search among antivirus software in New Zealand peaked at 14.1% in January 2026 and was lowest at 11.5% in July 2026.

How did search popularity change for New Zealand antivirus software in August 2026?

  1. In August 2026, McAfee overtook Bitdefender to rank 2nd among antivirus software in New Zealand, at 19.9%.

  2. In August 2026, Norton gained estimated Share of Search among antivirus software in New Zealand, from 11.5% to 12.4%.

  3. In August 2026, Avast gained estimated Share of Search among antivirus software in New Zealand, from 9.6% to 10.1%.

  4. In August 2026, Malwarebytes lost estimated Share of Search among antivirus software in New Zealand, from 32.1% to 30%.

  5. In August 2026, Bitdefender lost estimated Share of Search among antivirus software in New Zealand, from 21% to 19%.

  6. In August 2026, ESET lost estimated Share of Search among antivirus software in New Zealand, from 9.4% to 8.7%.

How is Norton measured?

Brandwave collects information about searches that people make online using Norton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • norton 360
  • norton 360 advanced
  • norton 360 antivirus
  • norton 360 deluxe
  • norton 360 download
  • norton 360 premium
  • norton 360 standard
  • norton antivirus
  • norton antivirus plus
  • norton free
  • norton mobile security
  • norton security

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How the Brand Demand Index is measured

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