Brandwave

Malwarebytes vs SentinelOne:Which is more popular?

In September 2026, Malwarebytes had more branded searches than SentinelOne among endpoint security platforms in New Zealand. Malwarebytes had about 2,800 branded searches, while SentinelOne had 260. Malwarebytes made up 42.7% of all endpoint security platform searches we track, and SentinelOne accounted for 4%. When we asked ChatGPT and Google AI Overviews about endpoint security platforms, SentinelOne appeared in four of the five answers and Malwarebytes in none.

Among endpoint security platforms in New Zealand in September 2026

Who do people search for more?

Malwarebytes, about 11 searches for every 1 for SentinelOne

Malwarebytes 2.8K searchesSentinelOne 260 searches

Who does AI mention more?

SentinelOne, mentioned in 4 of 5 answers, Malwarebytes in 0

SentinelOne in 4 of 5Malwarebytes in 0 of 5

Who does AI recommend more?

SentinelOne, the only one of the two named

SentinelOne first in 4Malwarebytes never named

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Top endpoint security platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SentinelOne was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Malwarebytes did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CrowdStrike1st
  2. SentinelOne2nd
  3. Microsoft Defender for Business3rd
  4. Microsoft Defender for Endpoint4th
  5. Bitdefender5th
  6. Sophos Intercept X6th
  7. Sophos Endpoint7th
  8. ESET8th
  9. Malwarebytes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CrowdStrike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SentinelOne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Defender for Endpoint4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sophos Endpoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bitdefender3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Defender for Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sophos Intercept X2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESET1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Malwarebytes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about endpoint security platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Malwarebytes or SentinelOne more popular in search?

This chart shows how often people search Google for Malwarebytes and SentinelOne by name. Each line represents a brand's share of searches for all nine endpoint security platforms we track, month by month, from searches in New Zealand.

Malwarebytes and SentinelOne among endpoint security platforms in New Zealand, by month

Share of searches by month for Malwarebytes, SentinelOne. The figures are in the table below the chart.

View monthly share of searches table
MonthMalwarebytesBitdefenderCrowdStrikeESETSentinelOneMicrosoft Defender for EndpointMicrosoft Defender for BusinessSophos EndpointSophos Intercept X
Oct 202538.7%28.6%13.7%13.4%3.3%1.4%0.38%0.13%0.26%
Nov 202536%30.9%13.5%13.1%3.7%1.7%0.43%0.14%0.57%
Dec 202546.8%26.9%9.9%11.4%3.2%1.1%0.31%0.15%0.31%
Jan 202644.8%30.1%9.1%10.8%3%1.3%0.43%0.14%0.29%
Feb 202641.5%27.9%13.6%10.8%3.7%1.4%0.57%0.14%0.29%
Mar 202641.1%28.9%12.6%10.9%3.8%1.6%0.82%0.12%0.23%
Apr 202646.7%27.3%10.5%10%3.5%1.2%0.53%0.13%0.13%
May 202645.9%27.6%11.7%9.3%3.2%1.1%0.86%0.12%0.25%
Jun 202648.4%26%11.2%9.1%3.1%1.4%0.48%0.12%0.12%
Jul 202649.6%25.5%12.9%7.6%2.6%1.1%0.37%0.12%0.12%
Aug 202648.2%26.4%12.8%6.9%3.4%1.5%0.53%0.13%0.13%
Sep 202642.7%26.8%16.6%7.8%4%1.4%0.46%0.15%0.15%

How has the Malwarebytes and SentinelOne comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand endpoint security platforms in September 2026?

2 changes

  1. In September 2026, SentinelOne gained share of searches among endpoint security platforms in New Zealand, from 3.4% to 4%.

  2. In September 2026, Malwarebytes lost share of searches among endpoint security platforms in New Zealand, from 48.2% to 42.7%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Malwarebytes’ and SentinelOne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Malwarebytes

4 branded search terms

  • malwarebytes
  • malwarebytes anti malware
  • malwarebytes os x
  • mbam malwarebytes

SentinelOne

1 branded search term

  • sentinelone

How the Brand Demand Index is measured

Other head-to-heads among endpoint security platforms

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