Brandwave

ESET vs SentinelOne:Which is more popular?

In September 2026, ESET had more branded searches than SentinelOne among endpoint security platforms in New Zealand. ESET had about 510 branded searches, while SentinelOne had 260. ESET made up 7.8% of all endpoint security platform searches we track, and SentinelOne accounted for 4%. When we asked ChatGPT and Google AI Overviews about endpoint security platforms, SentinelOne appeared in four of the five answers and ESET in one. SentinelOne was mentioned before ESET in every answer that named either.

Among endpoint security platforms in New Zealand in September 2026

Who do people search for more?

ESET, about 2 searches for every 1 for SentinelOne

ESET 510 searchesSentinelOne 260 searches

Who does AI mention more?

SentinelOne, mentioned in 4 of 5 answers, ESET in 1

SentinelOne in 4 of 5ESET in 1 of 5

Who does AI recommend more?

SentinelOne, named ahead of ESET in 4 of 4 answers

SentinelOne first in 4ESET never first

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Top endpoint security platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SentinelOne was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ESET was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. SentinelOne was listed before ESET in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CrowdStrike1st
  2. SentinelOne2nd
  3. Microsoft Defender for Business3rd
  4. Microsoft Defender for Endpoint4th
  5. Bitdefender5th
  6. Sophos Intercept X6th
  7. Sophos Endpoint7th
  8. ESET8th
  9. Malwarebytes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CrowdStrike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SentinelOne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Defender for Endpoint4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sophos Endpoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bitdefender3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Defender for Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sophos Intercept X2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESET1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Malwarebytes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about endpoint security platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ESET or SentinelOne more popular in search?

This chart shows how often people search Google for ESET and SentinelOne by name. Each line represents a brand's share of searches for all nine endpoint security platforms we track, month by month, from searches in New Zealand.

ESET and SentinelOne among endpoint security platforms in New Zealand, by month

Share of searches by month for ESET, SentinelOne. The figures are in the table below the chart.

View monthly share of searches table
MonthMalwarebytesBitdefenderCrowdStrikeESETSentinelOneMicrosoft Defender for EndpointMicrosoft Defender for BusinessSophos EndpointSophos Intercept X
Oct 202538.7%28.6%13.7%13.4%3.3%1.4%0.38%0.13%0.26%
Nov 202536%30.9%13.5%13.1%3.7%1.7%0.43%0.14%0.57%
Dec 202546.8%26.9%9.9%11.4%3.2%1.1%0.31%0.15%0.31%
Jan 202644.8%30.1%9.1%10.8%3%1.3%0.43%0.14%0.29%
Feb 202641.5%27.9%13.6%10.8%3.7%1.4%0.57%0.14%0.29%
Mar 202641.1%28.9%12.6%10.9%3.8%1.6%0.82%0.12%0.23%
Apr 202646.7%27.3%10.5%10%3.5%1.2%0.53%0.13%0.13%
May 202645.9%27.6%11.7%9.3%3.2%1.1%0.86%0.12%0.25%
Jun 202648.4%26%11.2%9.1%3.1%1.4%0.48%0.12%0.12%
Jul 202649.6%25.5%12.9%7.6%2.6%1.1%0.37%0.12%0.12%
Aug 202648.2%26.4%12.8%6.9%3.4%1.5%0.53%0.13%0.13%
Sep 202642.7%26.8%16.6%7.8%4%1.4%0.46%0.15%0.15%

How has the ESET and SentinelOne comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand endpoint security platforms in September 2026?

2 changes

  1. In September 2026, ESET gained share of searches among endpoint security platforms in New Zealand, from 6.9% to 7.8%.

  2. In September 2026, SentinelOne gained share of searches among endpoint security platforms in New Zealand, from 3.4% to 4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ESET’s and SentinelOne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ESET

2 branded search terms

  • eset
  • eset protect

SentinelOne

1 branded search term

  • sentinelone

How the Brand Demand Index is measured

Other head-to-heads among endpoint security platforms

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