Microsoft Defender for Business vs Microsoft Defender for Endpoint:Which is more popular?
In September 2026, Microsoft Defender for Endpoint had more branded searches than Microsoft Defender for Business among endpoint protection brands in New Zealand. Microsoft Defender for Endpoint had about 90 branded searches, while Microsoft Defender for Business had 30. Microsoft Defender for Endpoint made up 1.5% of all endpoint protection brand searches we track, and Microsoft Defender for Business accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about endpoint protection brands, Microsoft Defender for Business and Microsoft Defender for Endpoint each appeared in four of the five answers. Microsoft Defender for Business was mentioned before Microsoft Defender for Endpoint in three out of five answers.
Who do people search for more?
Microsoft Defender for Endpoint, about 3 searches for every 1 for Microsoft Defender for Business
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Microsoft Defender for Business, named ahead of Microsoft Defender for Endpoint in 3 of 5 answers
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Top endpoint protection brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Defender for Business and Microsoft Defender for Endpoint were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Defender for Business was listed before Microsoft Defender for Endpoint in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Microsoft Defender for Endpoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Defender for Business4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CrowdStrike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SentinelOne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sophos Intercept X3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ESET2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Acronis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Malwarebytes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fortinet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about endpoint protection brands
5 answers
Asked ChatGPT
“Which endpoint protection brand should I use in New Zealand?”
Asked ChatGPT
“What are the best endpoint protection brands in New Zealand?”
Asked ChatGPT
“What's the best endpoint protection brand in New Zealand for a small business?”
Searched Google, AI Overview
“endpoint protection software”
Searched Google, AI Overview
“best endpoint protection”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Microsoft Defender for Business or Microsoft Defender for Endpoint more popular in search?
This chart shows how often people search Google for Microsoft Defender for Business and Microsoft Defender for Endpoint by name. Each line represents a brand's share of searches for all nine endpoint protection brands we track, month by month, from searches in New Zealand.
Share of searches by month for Microsoft Defender for Endpoint, Microsoft Defender for Business. The figures are in the table below the chart.
View monthly share of searches table
| Month | Malwarebytes | Fortinet | CrowdStrike | ESET | SentinelOne | Acronis | Microsoft Defender for Endpoint | Microsoft Defender for Business | Sophos Intercept X |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 19.9% | 14.3% | 14% | 3.5% | 5.7% | 1.5% | 0.4% | 0.27% |
| Nov 2025 | 38.1% | 21.6% | 14.4% | 13.9% | 3.9% | 5.3% | 1.8% | 0.45% | 0.6% |
| Dec 2025 | 50.1% | 17.6% | 10.6% | 12.3% | 3.5% | 4.1% | 1.2% | 0.33% | 0.33% |
| Jan 2026 | 49.9% | 18.2% | 10.2% | 12.1% | 3.3% | 4% | 1.4% | 0.48% | 0.32% |
| Feb 2026 | 45% | 18.7% | 14.9% | 11.8% | 4.1% | 3.1% | 1.6% | 0.63% | 0.31% |
| Mar 2026 | 44.9% | 18.8% | 13.8% | 12% | 4.1% | 3.4% | 1.8% | 0.9% | 0.26% |
| Apr 2026 | 52.3% | 15% | 11.9% | 11.3% | 3.9% | 3.5% | 1.4% | 0.6% | 0.15% |
| May 2026 | 49.5% | 18.7% | 12.7% | 10.2% | 3.5% | 3.1% | 1.2% | 0.94% | 0.27% |
| Jun 2026 | 48.8% | 22.3% | 11.4% | 9.3% | 3.2% | 2.8% | 1.5% | 0.49% | 0.12% |
| Jul 2026 | 54.2% | 15.3% | 14.3% | 8.5% | 2.9% | 3.1% | 1.2% | 0.41% | 0.14% |
| Aug 2026 | 52.5% | 17% | 14.1% | 7.6% | 3.8% | 2.6% | 1.6% | 0.58% | 0.15% |
| Sep 2026 | 44.9% | 19.2% | 17.6% | 8.2% | 4.2% | 3.7% | 1.5% | 0.48% | 0.16% |
How has the Microsoft Defender for Business and Microsoft Defender for Endpoint comparison changed over the last 12 months?
3 findings
- Microsoft Defender for Endpoint was ahead of Microsoft Defender for Business in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Defender for Business’ share of searches among endpoint protection brands in New Zealand moved from 0.4% to 0.48%, and its estimated monthly branded searches held steady at 30.
- Across the 12 months ending September 2026, Microsoft Defender for Endpoint’s share of searches among endpoint protection brands in New Zealand held steady at 1.5%, and its estimated monthly branded searches moved from 110 to 90.
How did search popularity change for New Zealand endpoint protection brands in September 2026?
1 change
Estimated monthly branded searches for Microsoft Defender for Endpoint in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Microsoft Defender for Business’ and Microsoft Defender for Endpoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Defender for Business
1 branded search term
- microsoft defender for business
Microsoft Defender for Endpoint
2 branded search terms
- defender for endpoint
- microsoft defender for endpoint
Other head-to-heads among endpoint protection brands
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