Brandwave

How popular isSalomon in search?

In September 2026, there were an estimated 123K branded searches for Salomon worldwide which is up 37.3% over the last 12 months. Salomon holds 1.2% estimated Share of Search among ski jackets worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. The North Face41.1%
  2. Patagonia27.7%
  3. Arc'teryx22.6%
  4. Helly Hansen5.6%
  5. Spyder1.8%
  6. Salomon1.2%
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Where does Salomon compete?

Salomon is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ski jackets6th of 61.2%Shown below
Snowboard boots3rd of 61.9%Show ranking
Trail running shoes5th of 62.1%Show ranking
Hiking boots4th of 68.4%Show ranking
Hiking footwear brands3rd of 69.8%Show ranking
Ski brands2nd of 511.9%Show ranking
Walking boot brands2nd of 414.1%Show ranking
Ski boots3rd of 619.6%Show ranking
Hydration vests3rd of 625.2%Show ranking
Waist belt brands2nd of 336.5%Show ranking
Race belt brands1st of 356.5%Show ranking
Running belts1st of 659.4%Show ranking

Which ski jackets compete with Salomon?

Salomon against ski jackets worldwide, by month

Share of Search by month for The North Face, Patagonia, Arc'teryx, Helly Hansen, Salomon. The figures are in the table below the chart.

View monthly share of search table
MonthThe North FacePatagoniaArc'teryxHelly HansenSpyderSalomon
Oct 202545.7%27.9%18.7%5.6%1.5%0.61%
Nov 202551.1%23%18.8%5.6%1%0.41%
Dec 202548.9%22%22%5.4%1.2%0.46%
Jan 202645.9%25.2%20.7%6.2%1.4%0.64%
Feb 202643.3%29.1%19.5%5.8%1.6%0.74%
Mar 202638.7%34.7%19%4.7%1.9%1.1%
Apr 202635.8%36%19.7%4.8%2.3%1.3%
May 202639.9%32.9%18%5.4%2.5%1.3%
Jun 202635.8%36.1%19.8%4.8%1.9%1.6%
Jul 202640.6%33.4%18.3%4.5%1.8%1.6%
Aug 202640.7%30.5%20.4%5%2%1.5%
Sep 202641.1%27.7%22.6%5.6%1.8%1.2%

  1. 1.The North Face

    41.1%

    Held 1st. 4.1M estimated branded searches, +11.2% vs prior month. Share +0.4 points.

  2. 2.Patagonia

    27.7%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -2.8 points.

  3. 3.Arc'teryx

    22.6%

    Held 3rd. 2.2M estimated branded searches, +22.4% vs prior month. Share +2.3 points.

  4. 4.Helly Hansen

    5.6%

    Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  5. 5.Spyder

    1.8%

    Held 5th. 177K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Salomon

    1.2%

    Held 6th. 123K estimated branded searches, -8.1% vs prior month. Share -0.2 points.

Compare search popularity between Salomon and its closest rivals

Every comparison with Salomon

How has branded search demand for Salomon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Salomon worldwide rose from 89.8K to 123K.
  • Across the 12 months ending September 2026, Salomon’s estimated Share of Search among ski jackets worldwide increased from 0.61% to 1.2%.
  • Across the 12 months ending September 2026, Salomon’s estimated Share of Search among ski jackets worldwide peaked at 1.6% in June 2026 and was lowest at 0.41% in November 2025.

How did search popularity change for ski jackets worldwide in September 2026?

  1. In September 2026, Arc'teryx gained estimated Share of Search among ski jackets worldwide, from 20.4% to 22.6%.

  2. In September 2026, Helly Hansen gained estimated Share of Search among ski jackets worldwide, from 5% to 5.6%.

  3. In September 2026, Patagonia lost estimated Share of Search among ski jackets worldwide, from 30.5% to 27.7%.

  4. The North Face’s estimated Share of Search among ski jackets worldwide has gained ground for 3 months in a row, from 35.8% to 41.1% in September 2026.

  5. Estimated monthly branded searches for Salomon worldwide rose 37.3% over 12 measured months, from 89.8K to 123K in September 2026.

  6. Estimated monthly branded searches for Spyder worldwide fell 19.2% over 12 measured months, from 219K to 177K in September 2026.

How is Salomon measured?

Brandwave collects information about searches that people make online using Salomon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • hiking boots salomon
  • salomon hiking shoes
  • salomon x ultra

Do you work for Salomon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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