Brandwave

How popular isLogitech in search?

In September 2026, there were an estimated 1.7M branded searches for Logitech worldwide which is down 17.3% over the last 12 months. Logitech holds 5.8% estimated Share of Search among vertical mouse brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Microsoft Copilot88.6%
  2. Logitech5.8%
  3. Anker5.3%
  4. Kensington0.19%
  5. Evoluent0.02%
  6. VicTsing<0.01%
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Where does Logitech compete?

Logitech is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vertical mouse brands2nd of 65.8%Shown below
Ergonomic keyboard brands2nd of 66.1%Show ranking
Conference room brands2nd of 39.3%Show ranking
Wireless keyboard brands2nd of 524.6%Show ranking
Bluetooth receiver brands2nd of 426.8%Show ranking
Wireless headset brands1st of 733.5%Show ranking
Webcam brands2nd of 535.3%Show ranking
Gaming peripheral brands1st of 636%Show ranking
Computer mouse brands1st of 540.1%Show ranking
Gaming mouse brands1st of 543.5%Show ranking
Gaming headset brands1st of 643.6%Show ranking
Headset stand brands1st of 544%Show ranking
Wrist rest brands1st of 648.1%Show ranking
Streaming webcam brands1st of 457%Show ranking
Tablet case brands1st of 657.3%Show ranking
Mouse pad brands1st of 365.3%Show ranking
Bluetooth adapter brands1st of 366.6%Show ranking
Video conferencing hardware1st of 670.8%Show ranking
Meeting room systems1st of 676.7%Show ranking
Webcam light brands1st of 677.1%Show ranking
Desktop speaker brands1st of 682.5%Show ranking

Which vertical mouse brands compete with Logitech?

Logitech against vertical mouse brands worldwide, by month

Share of Search by month for Microsoft Copilot, Logitech, Anker. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft CopilotLogitechAnkerKensingtonEvoluentVicTsing
Oct 202591.8%5.1%2.9%0.15%0.02%<0.01%
Nov 202591.5%5.3%3%0.16%0.02%<0.01%
Dec 202590.1%6.3%3.4%0.17%0.02%<0.01%
Jan 202689.8%6.3%3.7%0.17%0.02%<0.01%
Feb 202691.6%5.2%3%0.16%0.02%<0.01%
Mar 202692.1%4.4%3.3%0.14%0.02%<0.01%
Apr 202692.2%4.3%3.3%0.14%0.01%<0.01%
May 202692.3%4.3%3.3%0.14%0.01%<0.01%
Jun 202691.1%4.9%3.8%0.16%0.02%<0.01%
Jul 202690.5%4.9%4.4%0.18%0.02%<0.01%
Aug 202689%6%4.7%0.2%0.02%<0.01%
Sep 202688.6%5.8%5.3%0.19%0.02%<0.01%

  1. 1.Microsoft Copilot

    88.6%

    Held 1st. 26.2M estimated branded searches, +2.5% vs prior month. Share -0.4 points.

  2. 2.Logitech

    5.8%

    Held 2nd. 1.7M estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Anker

    5.3%

    Held 3rd. 1.6M estimated branded searches, +15.6% vs prior month. Share +0.6 points.

  4. 4.Kensington

    0.19%

    Held 4th. 57.3K estimated branded searches, -0.24% vs prior month. Share 0 points.

  5. 5.Evoluent

    0.02%

    Held 5th. 5.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.VicTsing

    <0.01%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Logitech and its closest rivals

Every comparison with Logitech

How has branded search demand for Logitech changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Logitech worldwide fell from 2.1M to 1.7M.
  • Across the 12 months ending September 2026, Logitech’s estimated Share of Search among vertical mouse brands worldwide increased from 5.1% to 5.8%.
  • Across the 12 months ending September 2026, Logitech’s estimated Share of Search among vertical mouse brands worldwide peaked at 6.3% in December 2025 and was lowest at 4.3% in May 2026.

How did search popularity change for vertical mouse brands worldwide in September 2026?

  1. In September 2026, Anker gained estimated Share of Search among vertical mouse brands worldwide, from 4.7% to 5.3%.

  2. Microsoft Copilot’s estimated Share of Search among vertical mouse brands worldwide has lost ground for 3 months in a row, from 91.1% to 88.6% in September 2026.

  3. Estimated monthly branded searches for VicTsing worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.

  4. Estimated monthly branded searches for Evoluent worldwide fell 19.1% over 12 measured months, from 6.8K to 5.5K in September 2026.

  5. Estimated monthly branded searches for Logitech worldwide fell 17.3% over 12 measured months, from 2.1M to 1.7M in September 2026.

How is Logitech measured?

Brandwave collects information about searches that people make online using Logitech’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • gaming mouse logitech
  • logitech
  • logitech brio
  • logitech g pro
  • logitech webcam
  • webcam logitech

Do you work for Logitech? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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