How popular isMicrosoft Copilot in search?

Q: Who owns Microsoft Copilot?

Microsoft Copilot is owned by Microsoft. Brandwave also tracks GitHub Actions, GitHub Copilot, LinkedIn, Microsoft 365, Microsoft Azure, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint and Xbox, owned by the same company, worldwide.

In August 2026, there were an estimated 28M branded searches for Microsoft Copilot worldwide which is down 31.5% over the last 11 months. Microsoft Copilot holds 88.7% estimated Share of Search among vertical mouse brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which vertical mouse brands compete with Microsoft Copilot?

Microsoft Copilot against vertical mouse brands worldwide, by month

Month	Microsoft Copilot	Logitech	Anker	Kensington	Evoluent	VicTsing
Oct 2025	91.4%	4.9%	2.7%	1%	<0.01%	<0.01%
Nov 2025	91.3%	4.9%	2.8%	1%	<0.01%	<0.01%
Dec 2025	89.7%	5.9%	3.1%	1.2%	<0.01%	<0.01%
Jan 2026	89.6%	5.9%	3.4%	1.2%	<0.01%	<0.01%
Feb 2026	91.5%	4.8%	2.7%	0.97%	<0.01%	<0.01%
Mar 2026	91.9%	4.1%	3%	1%	<0.01%	<0.01%
Apr 2026	92%	4%	3%	1%	<0.01%	<0.01%
May 2026	92%	3.9%	3%	1%	<0.01%	<0.01%
Jun 2026	90.9%	4.5%	3.5%	1.2%	<0.01%	<0.01%
Jul 2026	90.2%	4.4%	4%	1.4%	<0.01%	<0.01%
Aug 2026	88.7%	5.5%	4.3%	1.4%	<0.01%	<0.01%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Microsoft Copilot Microsoft	88.7%	28M	-4.5%	-1.4 points
2, held 2nd	Logitech	5.5%	1.7M	+20.7%	+1.1 points
3, held 3rd	Anker	4.3%	1.4M	+4.9%	+0.3 points
4, held 4th	Kensington	1.4%	450K	0%	0 points
5, held 5th	Evoluent	<0.01%	1.9K	+18.8%	0 points
6, held 6th	VicTsing	<0.01%	1.3K	0%	0 points

1.Microsoft Copilot
88.7%
Held 1st. 28M estimated branded searches, -4.5% vs prior month. Share -1.4 points.
2.Logitech
5.5%
Held 2nd. 1.7M estimated branded searches, +20.7% vs prior month. Share +1.1 points.
3.Anker
4.3%
Held 3rd. 1.4M estimated branded searches, +4.9% vs prior month. Share +0.3 points.
4.Kensington
1.4%
Held 4th. 450K estimated branded searches, 0% vs prior month. Share 0 points.
5.Evoluent
<0.01%
Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.
6.VicTsing
<0.01%
Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Microsoft Copilot and its closest rivals

How has branded search demand for Microsoft Copilot changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Copilot worldwide fell from 40.9M to 28M.
Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among vertical mouse brands worldwide decreased from 91.4% to 88.7%.
Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among vertical mouse brands worldwide peaked at 92% in May 2026 and was lowest at 88.7% in August 2026.

How did search popularity change for vertical mouse brands worldwide in August 2026?

5 changes

In August 2026, Logitech gained estimated Share of Search among vertical mouse brands worldwide, from 4.4% to 5.5%.
In August 2026, Microsoft Copilot lost estimated Share of Search among vertical mouse brands worldwide, from 90.2% to 88.7%.
Anker’s estimated Share of Search among vertical mouse brands worldwide has gained ground for 3 months in a row, from 3% to 4.3% in August 2026.
Estimated monthly branded searches for VicTsing worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
Estimated monthly branded searches for Evoluent worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

Where does Microsoft Copilot compete?

Microsoft Copilot is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
AI chat assistants	4th of 9	1.1%	Show ranking
Vertical mouse brands	1st of 6	88.7%	Shown above
Cloud certifications	1st of 6	90%	Show ranking
Ergonomic keyboard brands	1st of 6	92.7%	Show ranking

How is Microsoft Copilot measured?

Brandwave collects information about searches that people make online using Microsoft Copilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

39 branded search terms