Brandwave

Microsoft Copilot vs VicTsing:Which is more popular by branded search?

In August 2026, Microsoft Copilot had more branded searches than VicTsing among vertical mouse brands worldwide. Microsoft Copilot was estimated to have 26.2M branded searches compared to VicTsing’s 1.3K, and held an 88% Share of Search versus VicTsing’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among vertical mouse brands worldwide in August 2026Which is more popular in search, Microsoft Copilot or VicTsing?
Microsoft Copilot88%26.2M searches
vs
VicTsing<0.01%1.3K searches

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Which is more popular in search, Microsoft Copilot or VicTsing?

Compare the vertical mouse brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Microsoft Copilot and VicTsing among vertical mouse brands worldwide, by month

Share of Search by month for Microsoft Copilot, VicTsing. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft CopilotLogitechAnkerKensingtonEvoluentVicTsing
Oct 202590.9%5.2%2.9%1.1%<0.01%<0.01%
Nov 202590.7%5.3%3%1.1%<0.01%<0.01%
Dec 202589.1%6.3%3.3%1.3%<0.01%<0.01%
Jan 202688.9%6.2%3.6%1.3%<0.01%<0.01%
Feb 202690.9%5.2%2.9%1%<0.01%<0.01%
Mar 202691.3%4.3%3.2%1.1%<0.01%<0.01%
Apr 202691.5%4.2%3.2%1.1%<0.01%<0.01%
May 202691.5%4.2%3.2%1.1%<0.01%<0.01%
Jun 202690.2%4.8%3.7%1.2%<0.01%<0.01%
Jul 202689.5%4.8%4.3%1.5%<0.01%<0.01%
Aug 202688%5.9%4.6%1.5%<0.01%<0.01%
Sep 2026——————

How has the Microsoft Copilot and VicTsing comparison changed over the last 12 months?

How did search popularity change for vertical mouse brands worldwide in August 2026?

  1. In August 2026, Microsoft Copilot lost estimated Share of Search among vertical mouse brands worldwide, from 89.5% to 88%.

  2. Estimated monthly branded searches for VicTsing worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Microsoft Copilot’s and VicTsing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Copilot

38 branded search terms

  • 365 copilot
  • azure copilot
  • bing copilot
  • Copilot
  • copilot 365
  • copilot ai
  • copilot ai free
  • copilot app
  • copilot bing
  • copilot business
  • copilot chat
  • copilot download
  • copilot excel
  • copilot for business
  • copilot free
  • copilot in excel
  • copilot in word
  • copilot microsoft
  • copilot microsoft com
  • copilot online
  • copilot outlook
  • copilot pro
  • copilot studio
  • copilot teams
  • copilot windows
  • copilot windows 11
  • copilot.microsoft.com
  • m365 copilot
  • microsoft 365 copilot
  • microsoft copilot
  • microsoft copilot ai
  • microsoft copilot app
  • microsoft copilot free
  • microsoft copilot pro
  • microsoft copilot studio
  • ms copilot
  • office 365 copilot
  • windows copilot

VicTsing

1 branded search term

  • vic tsing

How the Brand Demand Index is measured

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