How popular isMicrosoft Copilot in search?

In August 2026, there were an estimated 26.2M branded searches for Microsoft Copilot worldwide which is down 31.4% over the last 11 months. Microsoft Copilot holds 92.3% estimated Share of Search among ergonomic keyboard brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which ergonomic keyboard brands compete with Microsoft Copilot?

Microsoft Copilot against ergonomic keyboard brands worldwide, by month

Month	Microsoft Copilot	Logitech	Keychron	Kinesis	Ergodox	Perixx
Oct 2025	93.8%	5.3%	0.83%	0.02%	0.01%	<0.01%
Nov 2025	93.5%	5.4%	1%	0.02%	0.01%	<0.01%
Dec 2025	92.2%	6.5%	1.3%	0.02%	0.01%	0.01%
Jan 2026	92.2%	6.5%	1.3%	0.02%	0.01%	0.01%
Feb 2026	93.5%	5.3%	1.1%	0.02%	0.01%	0.01%
Mar 2026	94.4%	4.5%	1.1%	0.02%	<0.01%	<0.01%
Apr 2026	94.7%	4.4%	0.88%	0.02%	<0.01%	<0.01%
May 2026	94.7%	4.4%	0.89%	0.01%	<0.01%	<0.01%
Jun 2026	93.8%	5%	1.1%	0.02%	<0.01%	<0.01%
Jul 2026	93.6%	5%	1.3%	0.03%	0.01%	<0.01%
Aug 2026	92.3%	6.1%	1.6%	0.02%	0.01%	0.01%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Microsoft Copilot Microsoft	92.3%	26.2M	-3.3%	-1.4 points
2, held 2nd	Logitech	6.1%	1.7M	+20.7%	+1.2 points
3, held 3rd	Keychron	1.6%	441K	+15.1%	+0.2 points
4, held 4th	Kinesis	0.02%	5.4K	-33.3%	0 points
5, held 5th	Ergodox	0.01%	2.9K	0%	0 points
6, held 6th	Perixx	0.01%	2.9K	+20.8%	0 points

1.Microsoft Copilot
92.3%
Held 1st. 26.2M estimated branded searches, -3.3% vs prior month. Share -1.4 points.
2.Logitech
6.1%
Held 2nd. 1.7M estimated branded searches, +20.7% vs prior month. Share +1.2 points.
3.Keychron
1.6%
Held 3rd. 441K estimated branded searches, +15.1% vs prior month. Share +0.2 points.
4.Kinesis
0.02%
Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share 0 points.
5.Ergodox
0.01%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.Perixx
0.01%
Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

Compare search popularity between Microsoft Copilot and its closest rivals

How has branded search demand for Microsoft Copilot changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Copilot worldwide fell from 38.2M to 26.2M.
Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among ergonomic keyboard brands worldwide decreased from 93.8% to 92.3%.
Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among ergonomic keyboard brands worldwide peaked at 94.7% in May 2026 and was lowest at 92.2% in December 2025.

How did search popularity change for ergonomic keyboard brands worldwide in August 2026?

6 changes

In August 2026, Logitech gained estimated Share of Search among ergonomic keyboard brands worldwide, from 5% to 6.1%.
In August 2026, Microsoft Copilot lost estimated Share of Search among ergonomic keyboard brands worldwide, from 93.6% to 92.3%.
Keychron’s estimated Share of Search among ergonomic keyboard brands worldwide has gained ground for 3 months in a row, from 0.89% to 1.6% in August 2026.
Estimated monthly branded searches for Kinesis worldwide fell 45.5% over 11 measured months, from 9.9K to 5.4K in August 2026.
Estimated monthly branded searches for Ergodox worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
Estimated monthly branded searches for Perixx worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

Where does Microsoft Copilot compete?

Microsoft Copilot is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
AI chat assistants	4th of 9	1.1%	Show ranking
Vertical mouse brands	1st of 6	88%	Show ranking
Cloud certifications	1st of 6	89.4%	Show ranking
Ergonomic keyboard brands	1st of 6	92.3%	Shown above

How is Microsoft Copilot measured?

Brandwave collects information about searches that people make online using Microsoft Copilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

38 branded search terms