Brandwave

Cloud certifications:Which brands are most popular in search?

In August 2026, Microsoft Copilot was the most searched among cloud certifications worldwide, with an estimated 26.2M branded searches and 89.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Microsoft Copilot89.4%
  2. AWS6.3%
  3. Google Cloud4.2%
  4. Linux Foundation0.09%
  5. CompTIA0.05%
  6. Cloudability0.01%

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Share of SearchLeaderboard

Compare the cloud certifications engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cloud certifications worldwide, by month

Share of Search by month for Microsoft Copilot, AWS, Google Cloud. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft CopilotAWSGoogle CloudLinux FoundationCompTIACloudability
Oct 202583.8%13.4%2.7%0.07%0.05%0.01%
Nov 202591.5%5.4%2.9%0.1%0.04%0.01%
Dec 202590.9%5.3%3.6%0.14%0.05%<0.01%
Jan 202691%5.3%3.5%0.12%0.06%0.01%
Feb 202691.2%5.2%3.5%0.09%0.05%0.01%
Mar 202691%5.3%3.6%0.08%0.04%0.01%
Apr 202692.5%4.4%3%0.1%0.04%0.01%
May 202692.5%4.4%2.9%0.08%0.04%<0.01%
Jun 202691.3%5.1%3.4%0.09%0.04%0.01%
Jul 202690.4%6.1%3.3%0.09%0.05%0.01%
Aug 202689.4%6.3%4.2%0.09%0.05%0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Microsoft Copilot

    89.4%

    Held 1st. 26.2M estimated branded searches, -3.3% vs prior month. Share -1 points.

  2. 2.AWS

    6.3%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Google Cloud

    4.2%

    Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +0.8 points.

  4. 4.Linux Foundation

    0.09%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.CompTIA

    0.05%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Cloudability

    0.01%

    Held 6th. 3.7K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among cloud certifications worldwide?

In August 2026, Microsoft Copilot was the most searched among cloud certifications worldwide, with an estimated 26.2M branded searches and 89.4% estimated Share of Search within this set. AWS is in 2nd place, 83.2 percentage points behind at 6.3% Share of Search.

Global cloud certifications, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Microsoft Copilot83.8% → 89.4%92.5%May 202683.8%Oct 20251st
AWS13.4% → 6.3%13.4%Oct 20254.4%May 20262nd
Google Cloud2.7% → 4.2%4.2%Aug 20262.7%Oct 20253rd
Linux Foundation0.07% → 0.09%0.14%Dec 20250.07%Oct 20254th
CompTIA0.05%0.06%Jan 20260.04%Jun 20265th
Cloudability0.01%0.01%Jan 2026<0.01%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among cloud certifications worldwide increased from 83.8% to 89.4%.
  • Across the 11 months ending August 2026, AWS’s estimated Share of Search among cloud certifications worldwide decreased from 13.4% to 6.3%.
  • Across the 11 months ending August 2026, Google Cloud’s estimated Share of Search among cloud certifications worldwide increased from 2.7% to 4.2%.
  • Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among cloud certifications worldwide peaked at 92.5% in May 2026 and was lowest at 83.8% in October 2025.
  • Across the 11 months ending August 2026, AWS’s estimated Share of Search among cloud certifications worldwide peaked at 13.4% in October 2025 and was lowest at 4.4% in May 2026.
  • Across the 11 months ending August 2026, Linux Foundation, CompTIA and Cloudability held steady: their estimated Share of Search among cloud certifications worldwide each moved less than 0.5 percentage points.

How did search popularity change for cloud certifications worldwide in August 2026?

  1. In August 2026, Google Cloud gained estimated Share of Search among cloud certifications worldwide, from 3.3% to 4.2%.

  2. In August 2026, Microsoft Copilot lost estimated Share of Search among cloud certifications worldwide, from 90.4% to 89.4%.

  3. AWS’s estimated Share of Search among cloud certifications worldwide has gained ground for 3 months in a row, from 4.4% to 6.3% in August 2026.

  4. Estimated monthly branded searches for CompTIA worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Cloudability worldwide fell 29.7% over 11 measured months, from 5.2K to 3.7K in August 2026.

  6. Estimated monthly branded searches for Linux Foundation worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

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