Brandwave

How popular isMicrosoft Copilot in search?

In August 2026, there were an estimated 26.2M branded searches for Microsoft Copilot worldwide which is down 31.4% over the last 11 months. Microsoft Copilot holds 89.4% estimated Share of Search among cloud certifications worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Microsoft Copilot89.4%
  2. AWS6.3%
  3. Google Cloud4.2%
  4. Linux Foundation0.09%
  5. CompTIA0.05%
  6. Cloudability0.01%
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Which cloud certifications compete with Microsoft Copilot?

Microsoft Copilot against cloud certifications worldwide, by month

Share of Search by month for Microsoft Copilot, AWS, Google Cloud. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft CopilotAWSGoogle CloudLinux FoundationCompTIACloudability
Oct 202583.8%13.4%2.7%0.07%0.05%0.01%
Nov 202591.5%5.4%2.9%0.1%0.04%0.01%
Dec 202590.9%5.3%3.6%0.14%0.05%<0.01%
Jan 202691%5.3%3.5%0.12%0.06%0.01%
Feb 202691.2%5.2%3.5%0.09%0.05%0.01%
Mar 202691%5.3%3.6%0.08%0.04%0.01%
Apr 202692.5%4.4%3%0.1%0.04%0.01%
May 202692.5%4.4%2.9%0.08%0.04%<0.01%
Jun 202691.3%5.1%3.4%0.09%0.04%0.01%
Jul 202690.4%6.1%3.3%0.09%0.05%0.01%
Aug 202689.4%6.3%4.2%0.09%0.05%0.01%
Sep 2026——————

  1. 1.Microsoft Copilot

    89.4%

    Held 1st. 26.2M estimated branded searches, -3.3% vs prior month. Share -1 points.

  2. 2.AWS

    6.3%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Google Cloud

    4.2%

    Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +0.8 points.

  4. 4.Linux Foundation

    0.09%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.CompTIA

    0.05%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Cloudability

    0.01%

    Held 6th. 3.7K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Microsoft Copilot and its closest rivals

How has branded search demand for Microsoft Copilot changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Copilot worldwide fell from 38.2M to 26.2M.
  • Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among cloud certifications worldwide increased from 83.8% to 89.4%.
  • Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among cloud certifications worldwide peaked at 92.5% in May 2026 and was lowest at 83.8% in October 2025.

How did search popularity change for cloud certifications worldwide in August 2026?

  1. In August 2026, Google Cloud gained estimated Share of Search among cloud certifications worldwide, from 3.3% to 4.2%.

  2. In August 2026, Microsoft Copilot lost estimated Share of Search among cloud certifications worldwide, from 90.4% to 89.4%.

  3. AWS’s estimated Share of Search among cloud certifications worldwide has gained ground for 3 months in a row, from 4.4% to 6.3% in August 2026.

  4. Estimated monthly branded searches for CompTIA worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Cloudability worldwide fell 29.7% over 11 measured months, from 5.2K to 3.7K in August 2026.

  6. Estimated monthly branded searches for Linux Foundation worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

Where does Microsoft Copilot compete?

Microsoft Copilot is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
AI chat assistants4th of 91.1%Show ranking
Vertical mouse brands1st of 688%Show ranking
Cloud certifications1st of 689.4%Shown above
Ergonomic keyboard brands1st of 692.3%Show ranking

How is Microsoft Copilot measured?

Brandwave collects information about searches that people make online using Microsoft Copilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

38 branded search terms

  • 365 copilot
  • azure copilot
  • bing copilot
  • Copilot
  • copilot 365
  • copilot ai
  • copilot ai free
  • copilot app
  • copilot bing
  • copilot business
  • copilot chat
  • copilot download
  • copilot excel
  • copilot for business
  • copilot free
  • copilot in excel
  • copilot in word
  • copilot microsoft
  • copilot microsoft com
  • copilot online
  • copilot outlook
  • copilot pro
  • copilot studio
  • copilot teams
  • copilot windows
  • copilot windows 11
  • copilot.microsoft.com
  • m365 copilot
  • microsoft 365 copilot
  • microsoft copilot
  • microsoft copilot ai
  • microsoft copilot app
  • microsoft copilot free
  • microsoft copilot pro
  • microsoft copilot studio
  • ms copilot
  • office 365 copilot
  • windows copilot

How the Brand Demand Index is measured

Do you work for Microsoft Copilot? To request corrections or removal please contact us via our support page and we will be happy to assist.

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