AWS vs Microsoft Copilot:Which is more popular by branded search?
In August 2026, Microsoft Copilot had more branded searches than AWS among cloud certifications worldwide. Microsoft Copilot was estimated to have 26.2M branded searches compared to AWS’s 1.8M, and held an 89.4% Share of Search versus AWS’s 6.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AWS or Microsoft Copilot?
Compare the cloud certifications engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Copilot, AWS. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Copilot | AWS | Google Cloud | Linux Foundation | CompTIA | Cloudability |
|---|---|---|---|---|---|---|
| Oct 2025 | 83.8% | 13.4% | 2.7% | 0.07% | 0.05% | 0.01% |
| Nov 2025 | 91.5% | 5.4% | 2.9% | 0.1% | 0.04% | 0.01% |
| Dec 2025 | 90.9% | 5.3% | 3.6% | 0.14% | 0.05% | <0.01% |
| Jan 2026 | 91% | 5.3% | 3.5% | 0.12% | 0.06% | 0.01% |
| Feb 2026 | 91.2% | 5.2% | 3.5% | 0.09% | 0.05% | 0.01% |
| Mar 2026 | 91% | 5.3% | 3.6% | 0.08% | 0.04% | 0.01% |
| Apr 2026 | 92.5% | 4.4% | 3% | 0.1% | 0.04% | 0.01% |
| May 2026 | 92.5% | 4.4% | 2.9% | 0.08% | 0.04% | <0.01% |
| Jun 2026 | 91.3% | 5.1% | 3.4% | 0.09% | 0.04% | 0.01% |
| Jul 2026 | 90.4% | 6.1% | 3.3% | 0.09% | 0.05% | 0.01% |
| Aug 2026 | 89.4% | 6.3% | 4.2% | 0.09% | 0.05% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the AWS and Microsoft Copilot comparison changed over the last 12 months?
3 findings
- Microsoft Copilot was ahead of AWS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AWS’s estimated Share of Search among cloud certifications worldwide moved from 13.4% to 6.3%, and its estimated monthly branded searches moved from 6.1M to 1.8M.
- Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among cloud certifications worldwide moved from 83.8% to 89.4%, and its estimated monthly branded searches moved from 38.2M to 26.2M.
How did search popularity change for cloud certifications worldwide in August 2026?
2 changes
In August 2026, Microsoft Copilot lost estimated Share of Search among cloud certifications worldwide, from 90.4% to 89.4%.
AWS’s estimated Share of Search among cloud certifications worldwide has gained ground for 3 months in a row, from 4.4% to 6.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AWS’s and Microsoft Copilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AWS
1 branded search term
- aws
Microsoft Copilot
38 branded search terms
- 365 copilot
- azure copilot
- bing copilot
- Copilot
- copilot 365
- copilot ai
- copilot ai free
- copilot app
- copilot bing
- copilot business
- copilot chat
- copilot download
- copilot excel
- copilot for business
- copilot free
- copilot in excel
- copilot in word
- copilot microsoft
- copilot microsoft com
- copilot online
- copilot outlook
- copilot pro
- copilot studio
- copilot teams
- copilot windows
- copilot windows 11
- copilot.microsoft.com
- m365 copilot
- microsoft 365 copilot
- microsoft copilot
- microsoft copilot ai
- microsoft copilot app
- microsoft copilot free
- microsoft copilot pro
- microsoft copilot studio
- ms copilot
- office 365 copilot
- windows copilot
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