How popular isCloudability in search?
In August 2026, there were an estimated 3.7K branded searches for Cloudability worldwide which is down 29.7% over the last 11 months. Cloudability holds 0.01% estimated Share of Search among cloud certifications worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Microsoft Copilot89.4%
AWS6.3%
Google Cloud4.2%- Linux Foundation0.09%
- CompTIA0.05%
Cloudability0.01%
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Which cloud certifications compete with Cloudability?
Share of Search by month for Microsoft Copilot, AWS, Google Cloud, Cloudability. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Copilot | AWS | Google Cloud | Linux Foundation | CompTIA | Cloudability |
|---|---|---|---|---|---|---|
| Oct 2025 | 83.8% | 13.4% | 2.7% | 0.07% | 0.05% | 0.01% |
| Nov 2025 | 91.5% | 5.4% | 2.9% | 0.1% | 0.04% | 0.01% |
| Dec 2025 | 90.9% | 5.3% | 3.6% | 0.14% | 0.05% | <0.01% |
| Jan 2026 | 91% | 5.3% | 3.5% | 0.12% | 0.06% | 0.01% |
| Feb 2026 | 91.2% | 5.2% | 3.5% | 0.09% | 0.05% | 0.01% |
| Mar 2026 | 91% | 5.3% | 3.6% | 0.08% | 0.04% | 0.01% |
| Apr 2026 | 92.5% | 4.4% | 3% | 0.1% | 0.04% | 0.01% |
| May 2026 | 92.5% | 4.4% | 2.9% | 0.08% | 0.04% | <0.01% |
| Jun 2026 | 91.3% | 5.1% | 3.4% | 0.09% | 0.04% | 0.01% |
| Jul 2026 | 90.4% | 6.1% | 3.3% | 0.09% | 0.05% | 0.01% |
| Aug 2026 | 89.4% | 6.3% | 4.2% | 0.09% | 0.05% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.4% | 26.2M | -3.3% | -1 points | |
| 2, held 2nd | 6.3% | 1.8M | 0% | +0.1 points | |
| 3, held 3rd | 4.2% | 1.2M | +22% | +0.8 points | |
| 4, held 4th | 0.09% | 27.1K | 0% | 0 points | |
| 5, held 5th | 0.05% | 14.8K | 0% | 0 points | |
| 6, held 6th | 0.01% | 3.7K | 0% | 0 points |
89.4%
Held 1st. 26.2M estimated branded searches, -3.3% vs prior month. Share -1 points.
2.
AWS6.3%
Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +0.1 points.
4.2%
Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +0.8 points.
0.09%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.CompTIA
0.05%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
0.01%
Held 6th. 3.7K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Cloudability and its closest rivals
Cloudability vs Microsoft Copilot: compare search popularity
Cloudability vs AWS: compare search popularity
Cloudability vs Google Cloud: compare search popularityCloudability vs Linux Foundation: compare search popularity
Cloudability vs CompTIA: compare search popularity
- Compare Cloudability with any brand
How has branded search demand for Cloudability changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cloudability worldwide fell from 5.2K to 3.7K.
- Across the 11 months ending August 2026, Cloudability’s estimated Share of Search among cloud certifications worldwide held steady at 0.01%.
How did search popularity change for cloud certifications worldwide in August 2026?
6 changes

In August 2026, Google Cloud gained estimated Share of Search among cloud certifications worldwide, from 3.3% to 4.2%.
In August 2026, Microsoft Copilot lost estimated Share of Search among cloud certifications worldwide, from 90.4% to 89.4%.

AWS’s estimated Share of Search among cloud certifications worldwide has gained ground for 3 months in a row, from 4.4% to 6.3% in August 2026.
Estimated monthly branded searches for CompTIA worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
Estimated monthly branded searches for Cloudability worldwide fell 29.7% over 11 measured months, from 5.2K to 3.7K in August 2026.
Estimated monthly branded searches for Linux Foundation worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
Where does Cloudability compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cloud certifications | 6th of 6 | 0.01% | Shown above |
| Managed service providers | 2nd of 6 | 2.2% | Show ranking |
| Cloud cost management tools | 2nd of 6 | 20.2% | Show ranking |
| Cloud cost management platforms | 2nd of 5 | 23.3% | Show ranking |
How is Cloudability measured?
Brandwave collects information about searches that people make online using Cloudability’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- cloudability
- cloudability finops
- finops cloudability
- ibm cloudability
Who owns Cloudability?
Cloudability is owned by
IBM. Brandwave also tracks Kubecost, owned by the same company, worldwide.
Do you work for Cloudability? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Cloudability your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.