Brandwave

How popular isCloudability in search?

In August 2026, there were an estimated 3.7K branded searches for Cloudability worldwide which is down 29.7% over the last 11 months. Cloudability holds 20.2% estimated Share of Search among cloud cost management tools worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CloudZero29.8%
  2. Cloudability20.2%
  3. Kubecost16.8%
  4. Finout16.4%
  5. CloudHealth13.2%
  6. Vantage3.5%
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Which cloud cost management tools compete with Cloudability?

Cloudability against cloud cost management tools worldwide, by month

Share of Search by month for CloudZero, Cloudability, Kubecost, Finout, CloudHealth, Vantage. The figures are in the table below the chart.

View monthly share of search table
MonthCloudZeroCloudabilityKubecostFinoutCloudHealthVantage
Oct 202522.4%21.6%28.8%12.2%12%3%
Nov 202518.7%14.8%19.7%10.2%34.3%2.3%
Dec 202510.3%7.9%10.7%6.8%62.6%1.8%
Jan 20269%7.3%9.3%6.1%67.1%1.3%
Feb 202613.1%10.5%13.7%7.1%53.4%2.2%
Mar 202616.8%16.1%17.8%9.1%37.4%2.7%
Apr 202622.9%18.5%19.5%12.5%22.7%3.9%
May 202627.7%18.8%19.5%15%14.7%4.3%
Jun 202629.5%20.2%17.1%16.4%12.9%3.8%
Jul 202627.8%18.8%19.4%15.2%14.8%4%
Aug 202629.8%20.2%16.8%16.4%13.2%3.5%
Sep 2026——————
  1. 1.CloudZero

    29.8%

    Held 1st. 5.4K estimated branded searches, -0.18% vs prior month. Share +2.1 points.

  2. Moved from 3rd to 2nd. 3.7K estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Kubecost

    16.8%

    Moved from 2nd to 3rd. 3.1K estimated branded searches, -19.5% vs prior month. Share -2.6 points.

  4. 4.Finout

    16.4%

    Held 4th. 3K estimated branded searches, +0.34% vs prior month. Share +1.2 points.

  5. 5.CloudHealth

    13.2%

    Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share -1.6 points.

  6. 6.Vantage

    3.5%

    Held 6th. 640 estimated branded searches, -17.9% vs prior month. Share -0.5 points.

Compare search popularity between Cloudability and its closest rivals

How has branded search demand for Cloudability changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cloudability worldwide fell from 5.2K to 3.7K.
  • Across the 11 months ending August 2026, Cloudability’s estimated Share of Search among cloud cost management tools worldwide decreased from 21.6% to 20.2%.
  • Across the 11 months ending August 2026, Cloudability’s estimated Share of Search among cloud cost management tools worldwide peaked at 21.6% in October 2025 and was lowest at 7.3% in January 2026.
  • Across the 11 months ending August 2026, Cloudability rose from 3rd to 2nd among cloud cost management tools worldwide.

How did search popularity change for cloud cost management tools worldwide in August 2026?

  1. In August 2026, Cloudability overtook Kubecost to rank 2nd among cloud cost management tools worldwide, at 20.2%.

  2. In August 2026, CloudZero gained estimated Share of Search among cloud cost management tools worldwide, from 27.8% to 29.8%.

  3. In August 2026, Finout gained estimated Share of Search among cloud cost management tools worldwide, from 15.2% to 16.4%.

  4. In August 2026, Kubecost lost estimated Share of Search among cloud cost management tools worldwide, from 19.4% to 16.8%.

  5. In August 2026, CloudHealth lost estimated Share of Search among cloud cost management tools worldwide, from 14.8% to 13.2%.

  6. Estimated monthly branded searches for Vantage worldwide fell 11.1% over 11 measured months, from 720 to 640 in August 2026.

Where does Cloudability compete?

Cloudability is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cloud certifications6th of 60.01%Show ranking
Managed service providers2nd of 62.2%Show ranking
Cloud cost management tools2nd of 620.2%Shown above
Cloud cost management platforms2nd of 523.3%Show ranking

How is Cloudability measured?

Brandwave collects information about searches that people make online using Cloudability’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • cloudability
  • cloudability finops
  • finops cloudability
  • ibm cloudability

How the Brand Demand Index is measured

Who owns Cloudability?

Cloudability is owned by IBM. Brandwave also tracks Kubecost, owned by the same company, worldwide.

Do you work for Cloudability? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Cloudability your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.