How popular isKubecost in search?
In August 2026, there were an estimated 3.1K branded searches for Kubecost worldwide which is down 56% over the last 11 months. Kubecost holds 16.8% estimated Share of Search among cloud cost management tools worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
CloudZero29.8%Cloudability20.2%
Finout16.4%- CloudHealth13.2%
Vantage3.5%
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Which cloud cost management tools compete with Kubecost?
Share of Search by month for CloudZero, Cloudability, Kubecost, Finout, CloudHealth, Vantage. The figures are in the table below the chart.
View monthly share of search table
| Month | CloudZero | Cloudability | Kubecost | Finout | CloudHealth | Vantage |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 21.6% | 28.8% | 12.2% | 12% | 3% |
| Nov 2025 | 18.7% | 14.8% | 19.7% | 10.2% | 34.3% | 2.3% |
| Dec 2025 | 10.3% | 7.9% | 10.7% | 6.8% | 62.6% | 1.8% |
| Jan 2026 | 9% | 7.3% | 9.3% | 6.1% | 67.1% | 1.3% |
| Feb 2026 | 13.1% | 10.5% | 13.7% | 7.1% | 53.4% | 2.2% |
| Mar 2026 | 16.8% | 16.1% | 17.8% | 9.1% | 37.4% | 2.7% |
| Apr 2026 | 22.9% | 18.5% | 19.5% | 12.5% | 22.7% | 3.9% |
| May 2026 | 27.7% | 18.8% | 19.5% | 15% | 14.7% | 4.3% |
| Jun 2026 | 29.5% | 20.2% | 17.1% | 16.4% | 12.9% | 3.8% |
| Jul 2026 | 27.8% | 18.8% | 19.4% | 15.2% | 14.8% | 4% |
| Aug 2026 | 29.8% | 20.2% | 16.8% | 16.4% | 13.2% | 3.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.8% | 5.4K | -0.18% | +2.1 points | |
| 2, moved from 3rd to 2nd | 20.2% | 3.7K | 0% | +1.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.8% | 3.1K | -19.5% | -2.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 16.4% | 3K | +0.34% | +1.2 points | |
| 5, held 5th | 13.2% | 2.4K | -17.2% | -1.6 points | |
| 6, held 6th | 3.5% | 640 | -17.9% | -0.5 points |
29.8%
Held 1st. 5.4K estimated branded searches, -0.18% vs prior month. Share +2.1 points.
20.2%
Moved from 3rd to 2nd. 3.7K estimated branded searches, 0% vs prior month. Share +1.4 points.
3.
16.8%
Moved from 2nd to 3rd. 3.1K estimated branded searches, -19.5% vs prior month. Share -2.6 points.
4.
Finout16.4%
Held 4th. 3K estimated branded searches, +0.34% vs prior month. Share +1.2 points.
13.2%
Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share -1.6 points.
6.
Vantage3.5%
Held 6th. 640 estimated branded searches, -17.9% vs prior month. Share -0.5 points.
Compare search popularity between Kubecost and its closest rivals
How has branded search demand for Kubecost changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kubecost worldwide fell from 7K to 3.1K.
- Across the 11 months ending August 2026, Kubecost’s estimated Share of Search among cloud cost management tools worldwide decreased from 28.8% to 16.8%.
- Across the 11 months ending August 2026, Kubecost’s estimated Share of Search among cloud cost management tools worldwide peaked at 28.8% in October 2025 and was lowest at 9.3% in January 2026.
- Across the 11 months ending August 2026, Kubecost fell from 1st to 3rd among cloud cost management tools worldwide.
How did search popularity change for cloud cost management tools worldwide in August 2026?
6 changes
In August 2026, Cloudability overtook Kubecost to rank 2nd among cloud cost management tools worldwide, at 20.2%.
In August 2026, CloudZero gained estimated Share of Search among cloud cost management tools worldwide, from 27.8% to 29.8%.
In August 2026, Finout gained estimated Share of Search among cloud cost management tools worldwide, from 15.2% to 16.4%.
In August 2026, Kubecost lost estimated Share of Search among cloud cost management tools worldwide, from 19.4% to 16.8%.
In August 2026, CloudHealth lost estimated Share of Search among cloud cost management tools worldwide, from 14.8% to 13.2%.
Estimated monthly branded searches for Vantage worldwide fell 11.1% over 11 measured months, from 720 to 640 in August 2026.
Where does Kubecost compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cloud cost management tools | 3rd of 6 | 16.8% | Shown above |
| Cloud cost management platforms | 3rd of 5 | 19.4% | Show ranking |
How is Kubecost measured?
Brandwave collects information about searches that people make online using Kubecost’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- finops kubecost
- ibm kubecost
- kubecost
- kubecost com
- kubecost finops
Who owns Kubecost?
Kubecost is owned by 
IBM. Brandwave also tracks
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Is Kubecost your brand?
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