Brandwave

How popular isFinout in search?

In August 2026, there were an estimated 3K branded searches for Finout worldwide which held steady over the last 11 months. Finout holds 16.4% estimated Share of Search among cloud cost management tools worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CloudZero29.8%
  2. Cloudability20.2%
  3. Kubecost16.8%
  4. Finout16.4%
  5. CloudHealth13.2%
  6. Vantage3.5%
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Which cloud cost management tools compete with Finout?

Finout against cloud cost management tools worldwide, by month

Share of Search by month for CloudZero, Cloudability, Kubecost, Finout, CloudHealth, Vantage. The figures are in the table below the chart.

View monthly share of search table
MonthCloudZeroCloudabilityKubecostFinoutCloudHealthVantage
Oct 202522.4%21.6%28.8%12.2%12%3%
Nov 202518.7%14.8%19.7%10.2%34.3%2.3%
Dec 202510.3%7.9%10.7%6.8%62.6%1.8%
Jan 20269%7.3%9.3%6.1%67.1%1.3%
Feb 202613.1%10.5%13.7%7.1%53.4%2.2%
Mar 202616.8%16.1%17.8%9.1%37.4%2.7%
Apr 202622.9%18.5%19.5%12.5%22.7%3.9%
May 202627.7%18.8%19.5%15%14.7%4.3%
Jun 202629.5%20.2%17.1%16.4%12.9%3.8%
Jul 202627.8%18.8%19.4%15.2%14.8%4%
Aug 202629.8%20.2%16.8%16.4%13.2%3.5%
Sep 2026——————
  1. 1.CloudZero

    29.8%

    Held 1st. 5.4K estimated branded searches, -0.18% vs prior month. Share +2.1 points.

  2. Moved from 3rd to 2nd. 3.7K estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Kubecost

    16.8%

    Moved from 2nd to 3rd. 3.1K estimated branded searches, -19.5% vs prior month. Share -2.6 points.

  4. 4.Finout

    16.4%

    Held 4th. 3K estimated branded searches, +0.34% vs prior month. Share +1.2 points.

  5. 5.CloudHealth

    13.2%

    Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share -1.6 points.

  6. 6.Vantage

    3.5%

    Held 6th. 640 estimated branded searches, -17.9% vs prior month. Share -0.5 points.

Compare search popularity between Finout and its closest rivals

How has branded search demand for Finout changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Finout worldwide held steady at 3K.
  • Across the 11 months ending August 2026, Finout’s estimated Share of Search among cloud cost management tools worldwide increased from 12.2% to 16.4%.
  • Across the 11 months ending August 2026, Finout’s estimated Share of Search among cloud cost management tools worldwide peaked at 16.4% in June 2026 and was lowest at 6.1% in January 2026.

How did search popularity change for cloud cost management tools worldwide in August 2026?

  1. In August 2026, Cloudability overtook Kubecost to rank 2nd among cloud cost management tools worldwide, at 20.2%.

  2. In August 2026, CloudZero gained estimated Share of Search among cloud cost management tools worldwide, from 27.8% to 29.8%.

  3. In August 2026, Finout gained estimated Share of Search among cloud cost management tools worldwide, from 15.2% to 16.4%.

  4. In August 2026, Kubecost lost estimated Share of Search among cloud cost management tools worldwide, from 19.4% to 16.8%.

  5. In August 2026, CloudHealth lost estimated Share of Search among cloud cost management tools worldwide, from 14.8% to 13.2%.

  6. Estimated monthly branded searches for Vantage worldwide fell 11.1% over 11 measured months, from 720 to 640 in August 2026.

Where does Finout compete?

Finout is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cloud cost management tools4th of 616.4%Shown above
Cloud cost management platforms4th of 518.9%Show ranking

How is Finout measured?

Brandwave collects information about searches that people make online using Finout’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • finout
  • finout finops
  • finout io

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How the Brand Demand Index is measured

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Is Finout your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.