AWS vs Google Cloud:Which is more popular by branded search?
In August 2026, AWS had more branded searches than Google Cloud among cloud certifications worldwide. AWS was estimated to have 1.8M branded searches compared to Google Cloud’s 1.2M, and held a 6.3% Share of Search versus Google Cloud’s 4.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AWS or Google Cloud?
Compare the cloud certifications engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AWS, Google Cloud. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Copilot | AWS | Google Cloud | Linux Foundation | CompTIA | Cloudability |
|---|---|---|---|---|---|---|
| Oct 2025 | 83.8% | 13.4% | 2.7% | 0.07% | 0.05% | 0.01% |
| Nov 2025 | 91.5% | 5.4% | 2.9% | 0.1% | 0.04% | 0.01% |
| Dec 2025 | 90.9% | 5.3% | 3.6% | 0.14% | 0.05% | <0.01% |
| Jan 2026 | 91% | 5.3% | 3.5% | 0.12% | 0.06% | 0.01% |
| Feb 2026 | 91.2% | 5.2% | 3.5% | 0.09% | 0.05% | 0.01% |
| Mar 2026 | 91% | 5.3% | 3.6% | 0.08% | 0.04% | 0.01% |
| Apr 2026 | 92.5% | 4.4% | 3% | 0.1% | 0.04% | 0.01% |
| May 2026 | 92.5% | 4.4% | 2.9% | 0.08% | 0.04% | <0.01% |
| Jun 2026 | 91.3% | 5.1% | 3.4% | 0.09% | 0.04% | 0.01% |
| Jul 2026 | 90.4% | 6.1% | 3.3% | 0.09% | 0.05% | 0.01% |
| Aug 2026 | 89.4% | 6.3% | 4.2% | 0.09% | 0.05% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the AWS and Google Cloud comparison changed over the last 12 months?
3 findings
- AWS was ahead of Google Cloud in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AWS’s estimated Share of Search among cloud certifications worldwide moved from 13.4% to 6.3%, and its estimated monthly branded searches moved from 6.1M to 1.8M.
- Across the 11 months ending August 2026, Google Cloud’s estimated Share of Search among cloud certifications worldwide moved from 2.7% to 4.2%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for cloud certifications worldwide in August 2026?
2 changes
In August 2026, Google Cloud gained estimated Share of Search among cloud certifications worldwide, from 3.3% to 4.2%.
AWS’s estimated Share of Search among cloud certifications worldwide has gained ground for 3 months in a row, from 4.4% to 6.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AWS’s and Google Cloud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AWS
1 branded search term
- aws
Google Cloud
1 branded search term
- google cloud
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.