Logitech vs Microsoft Copilot:Which is more popular by branded search?
In August 2026, Microsoft Copilot had more branded searches than Logitech among ergonomic keyboard brands worldwide. Microsoft Copilot was estimated to have 26.2M branded searches compared to Logitech’s 1.7M, and held a 92.3% Share of Search versus Logitech’s 6.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Logitech or Microsoft Copilot?
Compare the ergonomic keyboard brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Copilot, Logitech. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Copilot | Logitech | Keychron | Kinesis | Ergodox | Perixx |
|---|---|---|---|---|---|---|
| Oct 2025 | 93.8% | 5.3% | 0.83% | 0.02% | 0.01% | <0.01% |
| Nov 2025 | 93.5% | 5.4% | 1% | 0.02% | 0.01% | <0.01% |
| Dec 2025 | 92.2% | 6.5% | 1.3% | 0.02% | 0.01% | 0.01% |
| Jan 2026 | 92.2% | 6.5% | 1.3% | 0.02% | 0.01% | 0.01% |
| Feb 2026 | 93.5% | 5.3% | 1.1% | 0.02% | 0.01% | 0.01% |
| Mar 2026 | 94.4% | 4.5% | 1.1% | 0.02% | <0.01% | <0.01% |
| Apr 2026 | 94.7% | 4.4% | 0.88% | 0.02% | <0.01% | <0.01% |
| May 2026 | 94.7% | 4.4% | 0.89% | 0.01% | <0.01% | <0.01% |
| Jun 2026 | 93.8% | 5% | 1.1% | 0.02% | <0.01% | <0.01% |
| Jul 2026 | 93.6% | 5% | 1.3% | 0.03% | 0.01% | <0.01% |
| Aug 2026 | 92.3% | 6.1% | 1.6% | 0.02% | 0.01% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Logitech and Microsoft Copilot comparison changed over the last 12 months?
3 findings
- Microsoft Copilot was ahead of Logitech in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Logitech’s estimated Share of Search among ergonomic keyboard brands worldwide moved from 5.3% to 6.1%, and its estimated monthly branded searches moved from 2.2M to 1.7M.
- Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among ergonomic keyboard brands worldwide moved from 93.8% to 92.3%, and its estimated monthly branded searches moved from 38.2M to 26.2M.
How did search popularity change for ergonomic keyboard brands worldwide in August 2026?
2 changes
In August 2026, Logitech gained estimated Share of Search among ergonomic keyboard brands worldwide, from 5% to 6.1%.
In August 2026, Microsoft Copilot lost estimated Share of Search among ergonomic keyboard brands worldwide, from 93.6% to 92.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Logitech’s and Microsoft Copilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Logitech
8 branded search terms
- gaming mouse logitech
- logitech
- logitech brio
- logitech com
- logitech g pro
- logitech gaming mouse
- logitech webcam
- webcam logitech
Microsoft Copilot
38 branded search terms
- 365 copilot
- azure copilot
- bing copilot
- Copilot
- copilot 365
- copilot ai
- copilot ai free
- copilot app
- copilot bing
- copilot business
- copilot chat
- copilot download
- copilot excel
- copilot for business
- copilot free
- copilot in excel
- copilot in word
- copilot microsoft
- copilot microsoft com
- copilot online
- copilot outlook
- copilot pro
- copilot studio
- copilot teams
- copilot windows
- copilot windows 11
- copilot.microsoft.com
- m365 copilot
- microsoft 365 copilot
- microsoft copilot
- microsoft copilot ai
- microsoft copilot app
- microsoft copilot free
- microsoft copilot pro
- microsoft copilot studio
- ms copilot
- office 365 copilot
- windows copilot
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