Brandwave

Logitech vs Mpow:Which is searched more?

In September 2026, Logitech had more branded searches than Mpow among bluetooth receiver brands worldwide. Logitech was estimated to have 1.5M branded searches compared to Mpow’s 5.4K, and held a 26.8% Share of Search versus Mpow’s 0.1%. These are worldwide searches for English-language branded terms.

Share of Search among bluetooth receiver brands worldwide in September 2026Which is more popular in search, Logitech or Mpow?
Logitech26.8%1.5M searches
vs
Mpow0.1%5.4K searches

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Which is more popular in search, Logitech or Mpow?

Compare the Bluetooth receiver brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Logitech and Mpow among bluetooth receiver brands worldwide, by month

Share of Search by month for Logitech, Mpow. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaLogitechMpowBose
Oct 202569%30.9%0.14%0.04%
Nov 202569%30.9%0.14%0.05%
Dec 202569%30.9%0.14%0.05%
Jan 202669%30.9%0.11%0.03%
Feb 202673.1%26.8%0.12%0.03%
Mar 202676.8%23%0.1%0.02%
Apr 202673.1%26.8%0.1%0.03%
May 202673.1%26.8%0.12%0.03%
Jun 202673.1%26.8%0.1%0.03%
Jul 202676.9%22.9%0.1%0.03%
Aug 202673.1%26.8%0.1%0.03%
Sep 202673.1%26.8%0.1%0.03%

How has the Logitech and Mpow comparison changed over the last 12 months?

  • Logitech was ahead of Mpow in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Logitech’s estimated Share of Search among bluetooth receiver brands worldwide moved from 30.9% to 26.8%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
  • Across the 12 months ending September 2026, Mpow’s estimated Share of Search among bluetooth receiver brands worldwide moved from 0.14% to 0.1%, and its estimated monthly branded searches moved from 8.1K to 5.4K.

How did search popularity change for bluetooth receiver brands worldwide in September 2026?

  1. Estimated monthly branded searches for Mpow worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Logitech worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

Other head-to-heads among bluetooth receiver brands

How each brand is measured

Brandwave collects information about searches that people make online using Logitech’s and Mpow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Logitech

1 branded search term

  • logitech

Mpow

2 branded search terms

  • mpow
  • mpow audio

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.