Brandwave

How popular isLogitech in search?

In August 2026, there were an estimated 1.7M branded searches for Logitech worldwide which is down 19.8% over the last 11 months. Logitech holds 34.3% estimated Share of Search among streaming webcam brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Insta36040.9%
  2. Logitech34.3%
  3. Razer17.4%
  4. Elgato6.3%
  5. OBSBOT1.1%
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Which streaming webcam brands compete with Logitech?

Logitech against streaming webcam brands worldwide, by month

Share of Search by month for Insta360, Logitech, Razer, Elgato. The figures are in the table below the chart.

View monthly share of search table
MonthInsta360LogitechRazerElgatoOBSBOT
Oct 202533%39.9%19.2%7.3%0.71%
Nov 202536%36%20.7%6.5%0.77%
Dec 202535.5%36.5%20.9%6.6%0.63%
Jan 202631.6%38.4%22.2%7%0.81%
Feb 202635.1%36.5%20.9%6.5%0.93%
Mar 202635.2%35.7%20.4%7.7%0.92%
Apr 202637.5%36.9%18.1%6.7%0.8%
May 202641.1%34%16.7%7.5%0.74%
Jun 202642%34.2%16.8%6.3%0.74%
Jul 202643.7%30.4%18.2%6.8%0.96%
Aug 202640.9%34.3%17.4%6.3%1.1%
Sep 2026—————

  1. 1.Insta360

    40.9%

    Held 1st. 2.1M estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.Logitech

    34.3%

    Held 2nd. 1.7M estimated branded searches, +20.7% vs prior month. Share +3.9 points.

  3. 3.Razer

    17.4%

    Held 3rd. 885K estimated branded searches, +2.4% vs prior month. Share -0.8 points.

  4. 4.Elgato

    6.3%

    Held 4th. 322K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.OBSBOT

    1.1%

    Held 5th. 55.3K estimated branded searches, +21.2% vs prior month. Share +0.1 points.

Compare search popularity between Logitech and its closest rivals

How has branded search demand for Logitech changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Logitech worldwide fell from 2.2M to 1.7M.
  • Across the 11 months ending August 2026, Logitech’s estimated Share of Search among streaming webcam brands worldwide decreased from 39.9% to 34.3%.
  • Across the 11 months ending August 2026, Logitech’s estimated Share of Search among streaming webcam brands worldwide peaked at 39.9% in October 2025 and was lowest at 30.4% in July 2026.
  • Across the 11 months ending August 2026, Logitech fell from 1st to 2nd among streaming webcam brands worldwide.

How did search popularity change for streaming webcam brands worldwide in August 2026?

  1. In August 2026, Logitech gained estimated Share of Search among streaming webcam brands worldwide, from 30.4% to 34.3%.

  2. In August 2026, Insta360 lost estimated Share of Search among streaming webcam brands worldwide, from 43.7% to 40.9%.

  3. In August 2026, Razer lost estimated Share of Search among streaming webcam brands worldwide, from 18.2% to 17.4%.

  4. Estimated monthly branded searches for OBSBOT worldwide rose 42.8% over 11 measured months, from 38.7K to 55.3K in August 2026.

  5. Estimated monthly branded searches for Elgato worldwide fell 19.1% over 11 measured months, from 398K to 322K in August 2026.

Where does Logitech compete?

Logitech is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vertical mouse brands2nd of 65.9%Show ranking
Ergonomic keyboard brands2nd of 66.1%Show ranking
Streaming webcam brands2nd of 534.3%Shown above
Webcam brands2nd of 534.3%Show ranking
Computer mouse brands1st of 539.9%Show ranking
Gaming mouse brands1st of 542.3%Show ranking
Gaming headset brands1st of 646.1%Show ranking
Video conferencing hardware1st of 667.2%Show ranking
Meeting room systems1st of 671.9%Show ranking
Tablet case brands1st of 679.7%Show ranking
Desktop speaker brands1st of 682.8%Show ranking
Webcam light brands1st of 683.7%Show ranking

How is Logitech measured?

Brandwave collects information about searches that people make online using Logitech’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • gaming mouse logitech
  • logitech
  • logitech brio
  • logitech com
  • logitech g pro
  • logitech gaming mouse
  • logitech webcam
  • webcam logitech

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How the Brand Demand Index is measured

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