How popular isRazer in search?
In August 2026, there were an estimated 885K branded searches for Razer worldwide which is down 15.4% over the last 11 months. Razer holds 17.4% estimated Share of Search among streaming webcam brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which streaming webcam brands compete with Razer?
Share of Search by month for Insta360, Logitech, Razer, Elgato. The figures are in the table below the chart.
View monthly share of search table
| Month | Insta360 | Logitech | Razer | Elgato | OBSBOT |
|---|---|---|---|---|---|
| Oct 2025 | 33% | 39.9% | 19.2% | 7.3% | 0.71% |
| Nov 2025 | 36% | 36% | 20.7% | 6.5% | 0.77% |
| Dec 2025 | 35.5% | 36.5% | 20.9% | 6.6% | 0.63% |
| Jan 2026 | 31.6% | 38.4% | 22.2% | 7% | 0.81% |
| Feb 2026 | 35.1% | 36.5% | 20.9% | 6.5% | 0.93% |
| Mar 2026 | 35.2% | 35.7% | 20.4% | 7.7% | 0.92% |
| Apr 2026 | 37.5% | 36.9% | 18.1% | 6.7% | 0.8% |
| May 2026 | 41.1% | 34% | 16.7% | 7.5% | 0.74% |
| Jun 2026 | 42% | 34.2% | 16.8% | 6.3% | 0.74% |
| Jul 2026 | 43.7% | 30.4% | 18.2% | 6.8% | 0.96% |
| Aug 2026 | 40.9% | 34.3% | 17.4% | 6.3% | 1.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.9% | 2.1M | 0% | -2.8 points | |
| 2, held 2nd | 34.3% | 1.7M | +20.7% | +3.9 points | |
| 3, held 3rd | 17.4% | 885K | +2.4% | -0.8 points | |
| 4, held 4th | 6.3% | 322K | 0% | -0.4 points | |
| 5, held 5th | 1.1% | 55.3K | +21.2% | +0.1 points |
1.
Insta36040.9%
Held 1st. 2.1M estimated branded searches, 0% vs prior month. Share -2.8 points.
2.
Logitech34.3%
Held 2nd. 1.7M estimated branded searches, +20.7% vs prior month. Share +3.9 points.
3.
Razer17.4%
Held 3rd. 885K estimated branded searches, +2.4% vs prior month. Share -0.8 points.
4.
Elgato6.3%
Held 4th. 322K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
OBSBOT1.1%
Held 5th. 55.3K estimated branded searches, +21.2% vs prior month. Share +0.1 points.
Compare search popularity between Razer and its closest rivals
How has branded search demand for Razer changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Razer worldwide fell from 1M to 885K.
- Across the 11 months ending August 2026, Razer’s estimated Share of Search among streaming webcam brands worldwide decreased from 19.2% to 17.4%.
- Across the 11 months ending August 2026, Razer’s estimated Share of Search among streaming webcam brands worldwide peaked at 22.2% in January 2026 and was lowest at 16.7% in May 2026.
How did search popularity change for streaming webcam brands worldwide in August 2026?
5 changes
In August 2026, Logitech gained estimated Share of Search among streaming webcam brands worldwide, from 30.4% to 34.3%.
In August 2026, Insta360 lost estimated Share of Search among streaming webcam brands worldwide, from 43.7% to 40.9%.
In August 2026, Razer lost estimated Share of Search among streaming webcam brands worldwide, from 18.2% to 17.4%.
Estimated monthly branded searches for OBSBOT worldwide rose 42.8% over 11 measured months, from 38.7K to 55.3K in August 2026.
Estimated monthly branded searches for Elgato worldwide fell 19.1% over 11 measured months, from 398K to 322K in August 2026.
Where does Razer compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Streaming webcam brands | 3rd of 5 | 17.4% | Shown above |
| Webcam brands | 3rd of 5 | 17.4% | Show ranking |
| Computer mouse brands | 2nd of 5 | 20.2% | Show ranking |
| Gaming mouse brands | 2nd of 5 | 21.5% | Show ranking |
| Gaming headset brands | 2nd of 6 | 23.4% | Show ranking |
| Gaming chair brands | 2nd of 6 | 37.4% | Show ranking |
How is Razer measured?
Brandwave collects information about searches that people make online using Razer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- gaming mouse razer
- razer
- razer com
- razer deathadder
- razer gaming mouse
- razer kiyo
- razer mouse
- razer webcam
- webcam razer
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Is Razer your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.