Brandwave

How popular isElgato in search?

In August 2026, there were an estimated 322K branded searches for Elgato worldwide which is down 19.1% over the last 11 months. Elgato holds 6.3% estimated Share of Search among streaming webcam brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Insta36040.9%
  2. Logitech34.3%
  3. Razer17.4%
  4. Elgato6.3%
  5. OBSBOT1.1%
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Which streaming webcam brands compete with Elgato?

Elgato against streaming webcam brands worldwide, by month

Share of Search by month for Insta360, Logitech, Razer, Elgato. The figures are in the table below the chart.

View monthly share of search table
MonthInsta360LogitechRazerElgatoOBSBOT
Oct 202533%39.9%19.2%7.3%0.71%
Nov 202536%36%20.7%6.5%0.77%
Dec 202535.5%36.5%20.9%6.6%0.63%
Jan 202631.6%38.4%22.2%7%0.81%
Feb 202635.1%36.5%20.9%6.5%0.93%
Mar 202635.2%35.7%20.4%7.7%0.92%
Apr 202637.5%36.9%18.1%6.7%0.8%
May 202641.1%34%16.7%7.5%0.74%
Jun 202642%34.2%16.8%6.3%0.74%
Jul 202643.7%30.4%18.2%6.8%0.96%
Aug 202640.9%34.3%17.4%6.3%1.1%
Sep 2026—————

  1. 1.Insta360

    40.9%

    Held 1st. 2.1M estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.Logitech

    34.3%

    Held 2nd. 1.7M estimated branded searches, +20.7% vs prior month. Share +3.9 points.

  3. 3.Razer

    17.4%

    Held 3rd. 885K estimated branded searches, +2.4% vs prior month. Share -0.8 points.

  4. 4.Elgato

    6.3%

    Held 4th. 322K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.OBSBOT

    1.1%

    Held 5th. 55.3K estimated branded searches, +21.2% vs prior month. Share +0.1 points.

Compare search popularity between Elgato and its closest rivals

How has branded search demand for Elgato changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Elgato worldwide fell from 398K to 322K.
  • Across the 11 months ending August 2026, Elgato’s estimated Share of Search among streaming webcam brands worldwide decreased from 7.3% to 6.3%.
  • Across the 11 months ending August 2026, Elgato’s estimated Share of Search among streaming webcam brands worldwide peaked at 7.7% in March 2026 and was lowest at 6.3% in June 2026.

How did search popularity change for streaming webcam brands worldwide in August 2026?

  1. In August 2026, Logitech gained estimated Share of Search among streaming webcam brands worldwide, from 30.4% to 34.3%.

  2. In August 2026, Insta360 lost estimated Share of Search among streaming webcam brands worldwide, from 43.7% to 40.9%.

  3. In August 2026, Razer lost estimated Share of Search among streaming webcam brands worldwide, from 18.2% to 17.4%.

  4. Estimated monthly branded searches for OBSBOT worldwide rose 42.8% over 11 measured months, from 38.7K to 55.3K in August 2026.

  5. Estimated monthly branded searches for Elgato worldwide fell 19.1% over 11 measured months, from 398K to 322K in August 2026.

Where does Elgato compete?

Elgato is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Streaming webcam brands4th of 56.3%Shown above
Webcam brands4th of 56.3%Show ranking
Webcam light brands2nd of 615.4%Show ranking
Game capture software2nd of 418.4%Show ranking
Green screen brands1st of 660.4%Show ranking
Ring lights1st of 686.9%Show ranking

How is Elgato measured?

Brandwave collects information about searches that people make online using Elgato’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • elgato
  • elgato com
  • elgato facecam
  • elgato game capture
  • elgato webcam
  • webcam elgato

How the Brand Demand Index is measured

Who owns Elgato?

Elgato is owned by Corsair. Brandwave also tracks Corsair, owned by the same company, worldwide.

Do you work for Elgato? To request corrections or removal please contact us via our support page and we will be happy to assist.

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