Ring lights:Which brands are most popular in search?
In August 2026, Elgato was the most searched among ring lights worldwide, with an estimated 322K branded searches and 86.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the ring lights people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Elgato, Godox, Neewer, Amaran. The figures are in the table below the chart.
View monthly share of search table
| Month | Elgato | Godox | Neewer | Amaran | Aputure | Lume Cube |
|---|---|---|---|---|---|---|
| Oct 2025 | 89% | 4% | 2.2% | 2.2% | 2.2% | 0.36% |
| Nov 2025 | 88% | 4% | 2.7% | 2.7% | 2.2% | 0.42% |
| Dec 2025 | 88.8% | 4% | 2.7% | 2.2% | 1.8% | 0.42% |
| Jan 2026 | 88.9% | 4% | 2.7% | 2.2% | 1.8% | 0.36% |
| Feb 2026 | 87.2% | 4.8% | 3.2% | 2.2% | 2.2% | 0.43% |
| Mar 2026 | 88.8% | 4.1% | 2.7% | 2.2% | 1.8% | 0.36% |
| Apr 2026 | 86.6% | 4.9% | 3.2% | 2.7% | 2.2% | 0.43% |
| May 2026 | 89% | 4.1% | 2.8% | 2.3% | 1.5% | 0.37% |
| Jun 2026 | 87.9% | 5% | 2.7% | 2.2% | 1.8% | 0.36% |
| Jul 2026 | 88% | 4.9% | 2.7% | 2.2% | 1.8% | 0.36% |
| Aug 2026 | 86.9% | 6% | 2.7% | 2.2% | 1.8% | 0.51% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.9% | 322K | 0% | -1.1 points | |
| 2, held 2nd | 6% | 22.2K | +22.7% | +1 points | |
| 3, held 3rd | 2.7% | 9.9K | 0% | 0 points | |
| 4, held 4th | 2.2% | 8.1K | 0% | 0 points | |
| 5, held 5th | 1.8% | 6.6K | 0% | 0 points | |
| 6, held 6th | 0.51% | 1.9K | +46.2% | +0.2 points |
1.
Elgato86.9%
Held 1st. 322K estimated branded searches, 0% vs prior month. Share -1.1 points.
2.Godox
6%
Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1 points.
3.Neewer
2.7%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
4.Amaran
2.2%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Aputure
1.8%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.51%
Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.2 points.
Compare search popularity between leading brands
Which brand is most popular in search among ring lights worldwide?
6 brands
In August 2026, Elgato was the most searched among ring lights worldwide, with an estimated 322K branded searches and 86.9% estimated Share of Search within this set. Godox is in 2nd place, 80.9 percentage points behind at 6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Elgato | 89% → 86.9% | 89%Oct 2025 | 86.6%Apr 2026 | 1st |
| Godox | 4% → 6% | 6%Aug 2026 | 4%Nov 2025 | 2nd |
| Neewer | 2.2% → 2.7% | 3.2%Apr 2026 | 2.2%Oct 2025 | 5th → 3rd |
| Amaran | 2.2% | 2.7%Nov 2025 | 2.2%Feb 2026 | 3rd → 4th |
| Aputure | 2.2% → 1.8% | 2.2%Oct 2025 | 1.5%May 2026 | 4th → 5th |
| Lume Cube | 0.36% → 0.51% | 0.51%Aug 2026 | 0.36%Jul 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Elgato’s estimated Share of Search among ring lights worldwide decreased from 89% to 86.9%.
- Across the 11 months ending August 2026, Godox’s estimated Share of Search among ring lights worldwide increased from 4% to 6%.
- Across the 11 months ending August 2026, Elgato’s estimated Share of Search among ring lights worldwide peaked at 89% in October 2025 and was lowest at 86.6% in April 2026.
- Across the 11 months ending August 2026, Godox’s estimated Share of Search among ring lights worldwide peaked at 6% in August 2026 and was lowest at 4% in November 2025.
- Across the 11 months ending August 2026, Neewer’s estimated Share of Search among ring lights worldwide peaked at 3.2% in April 2026 and was lowest at 2.2% in October 2025.
- Across the 11 months ending August 2026, Neewer rose from 5th to 3rd among ring lights worldwide.
- Across the 11 months ending August 2026, Amaran fell from 3rd to 4th among ring lights worldwide.
- Across the 11 months ending August 2026, Aputure fell from 4th to 5th among ring lights worldwide.
- Across the 11 months ending August 2026, Lume Cube held steady: its estimated Share of Search among ring lights worldwide moved less than 0.5 percentage points.
How did search popularity change for ring lights worldwide in August 2026?
5 changes
In August 2026, Godox gained estimated Share of Search among ring lights worldwide, from 4.9% to 6%.
In August 2026, Elgato lost estimated Share of Search among ring lights worldwide, from 88% to 86.9%.
Estimated monthly branded searches for Lume Cube worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
Estimated monthly branded searches for Aputure worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
Estimated monthly branded searches for Amaran worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
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