Brandwave

How popular isAputure in search?

In August 2026, there were an estimated 6.6K branded searches for Aputure worldwide which is down 33.3% over the last 11 months. Aputure holds 1.7% estimated Share of Search among ring lights worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Elgato85%
  2. Godox5.9%
  3. Lume Cube2.6%
  4. Neewer2.6%
  5. Amaran2.1%
  6. Aputure1.7%
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Which ring lights compete with Aputure?

Aputure against ring lights worldwide, by month

Share of Search by month for Elgato, Godox, Lume Cube, Neewer, Amaran, Aputure. The figures are in the table below the chart.

View monthly share of search table
MonthElgatoGodoxLume CubeNeewerAmaranAputure
Oct 202587%4%2.5%2.2%2.2%2.2%
Nov 202586.1%3.9%2.6%2.6%2.6%2.1%
Dec 202586.9%4%2.6%2.6%2.2%1.8%
Jan 202687%4%2.5%2.6%2.2%1.8%
Feb 202685.3%4.7%2.5%3.2%2.1%2.1%
Mar 202686.9%4%2.5%2.7%2.2%1.8%
Apr 202684.8%4.8%2.5%3.2%2.6%2.1%
May 202687.3%4.1%2.2%2.7%2.2%1.5%
Jun 202686.3%4.9%2.1%2.7%2.2%1.8%
Jul 202686.4%4.9%2.1%2.7%2.2%1.8%
Aug 202685%5.9%2.6%2.6%2.1%1.7%
Sep 2026——————

  1. 1.Elgato

    85%

    Held 1st. 322K estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Godox

    5.9%

    Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1 points.

  3. 3.Lume Cube

    2.6%

    Moved from 5th to 3rd. 10K estimated branded searches, +26.6% vs prior month. Share +0.5 points.

  4. 4.Neewer

    2.6%

    Moved from 3rd to 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Amaran

    2.1%

    Moved from 4th to 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Aputure

    1.7%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Aputure and its closest rivals

Every comparison with Aputure

How has branded search demand for Aputure changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Aputure worldwide fell from 9.9K to 6.6K.
  • Across the 11 months ending August 2026, Aputure fell from 5th to 6th among ring lights worldwide.

How did search popularity change for ring lights worldwide in August 2026?

  1. In August 2026, Lume Cube overtook Amaran to rank 3rd among ring lights worldwide, at 2.6%.

  2. In August 2026, Godox gained estimated Share of Search among ring lights worldwide, from 4.9% to 5.9%.

  3. In August 2026, Elgato lost estimated Share of Search among ring lights worldwide, from 86.4% to 85%.

  4. Estimated monthly branded searches for Aputure worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Amaran worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Aputure compete?

Aputure is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Webcam light brands5th of 60.32%Show ranking
Ring lights6th of 61.7%Shown above
Ring light brands3rd of 615.5%Show ranking

How is Aputure measured?

Brandwave collects information about searches that people make online using Aputure’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • aputure light

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How the Brand Demand Index is measured

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