Aputure vs Elgato:Which is more popular by branded search?
In August 2026, Elgato had more branded searches than Aputure among ring lights worldwide. Elgato was estimated to have 322K branded searches compared to Aputure’s 6.6K, and held an 86.9% Share of Search versus Aputure’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aputure or Elgato?
Compare the ring lights people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Elgato, Aputure. The figures are in the table below the chart.
View monthly share of search table
| Month | Elgato | Godox | Neewer | Amaran | Aputure | Lume Cube |
|---|---|---|---|---|---|---|
| Oct 2025 | 89% | 4% | 2.2% | 2.2% | 2.2% | 0.36% |
| Nov 2025 | 88% | 4% | 2.7% | 2.7% | 2.2% | 0.42% |
| Dec 2025 | 88.8% | 4% | 2.7% | 2.2% | 1.8% | 0.42% |
| Jan 2026 | 88.9% | 4% | 2.7% | 2.2% | 1.8% | 0.36% |
| Feb 2026 | 87.2% | 4.8% | 3.2% | 2.2% | 2.2% | 0.43% |
| Mar 2026 | 88.8% | 4.1% | 2.7% | 2.2% | 1.8% | 0.36% |
| Apr 2026 | 86.6% | 4.9% | 3.2% | 2.7% | 2.2% | 0.43% |
| May 2026 | 89% | 4.1% | 2.8% | 2.3% | 1.5% | 0.37% |
| Jun 2026 | 87.9% | 5% | 2.7% | 2.2% | 1.8% | 0.36% |
| Jul 2026 | 88% | 4.9% | 2.7% | 2.2% | 1.8% | 0.36% |
| Aug 2026 | 86.9% | 6% | 2.7% | 2.2% | 1.8% | 0.51% |
| Sep 2026 | — | — | — | — | — | — |
How has the Aputure and Elgato comparison changed over the last 12 months?
3 findings
- Elgato was ahead of Aputure in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aputure’s estimated Share of Search among ring lights worldwide moved from 2.2% to 1.8%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Elgato’s estimated Share of Search among ring lights worldwide moved from 89% to 86.9%, and its estimated monthly branded searches moved from 398K to 322K.
How did search popularity change for ring lights worldwide in August 2026?
2 changes
In August 2026, Elgato lost estimated Share of Search among ring lights worldwide, from 88% to 86.9%.
Estimated monthly branded searches for Aputure worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Aputure’s and Elgato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.