Brandwave

How popular isElgato in search?

In August 2026, there were an estimated 322K branded searches for Elgato worldwide which is down 19.1% over the last 11 months. Elgato holds 86.9% estimated Share of Search among ring lights worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Elgato86.9%
  2. Godox6%
  3. Neewer2.7%
  4. Amaran2.2%
  5. Aputure1.8%
  6. Lume Cube0.51%
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Which ring lights compete with Elgato?

Elgato against ring lights worldwide, by month

Share of Search by month for Elgato, Godox, Neewer, Amaran. The figures are in the table below the chart.

View monthly share of search table
MonthElgatoGodoxNeewerAmaranAputureLume Cube
Oct 202589%4%2.2%2.2%2.2%0.36%
Nov 202588%4%2.7%2.7%2.2%0.42%
Dec 202588.8%4%2.7%2.2%1.8%0.42%
Jan 202688.9%4%2.7%2.2%1.8%0.36%
Feb 202687.2%4.8%3.2%2.2%2.2%0.43%
Mar 202688.8%4.1%2.7%2.2%1.8%0.36%
Apr 202686.6%4.9%3.2%2.7%2.2%0.43%
May 202689%4.1%2.8%2.3%1.5%0.37%
Jun 202687.9%5%2.7%2.2%1.8%0.36%
Jul 202688%4.9%2.7%2.2%1.8%0.36%
Aug 202686.9%6%2.7%2.2%1.8%0.51%
Sep 2026——————

  1. 1.Elgato

    86.9%

    Held 1st. 322K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Godox

    6%

    Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1 points.

  3. 3.Neewer

    2.7%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Amaran

    2.2%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Aputure

    1.8%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Lume Cube

    0.51%

    Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.2 points.

Compare search popularity between Elgato and its closest rivals

How has branded search demand for Elgato changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Elgato worldwide fell from 398K to 322K.
  • Across the 11 months ending August 2026, Elgato’s estimated Share of Search among ring lights worldwide decreased from 89% to 86.9%.
  • Across the 11 months ending August 2026, Elgato’s estimated Share of Search among ring lights worldwide peaked at 89% in October 2025 and was lowest at 86.6% in April 2026.

How did search popularity change for ring lights worldwide in August 2026?

  1. In August 2026, Godox gained estimated Share of Search among ring lights worldwide, from 4.9% to 6%.

  2. In August 2026, Elgato lost estimated Share of Search among ring lights worldwide, from 88% to 86.9%.

  3. Estimated monthly branded searches for Lume Cube worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Aputure worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Amaran worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Elgato compete?

Elgato is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Streaming webcam brands4th of 56.3%Show ranking
Webcam brands4th of 56.3%Show ranking
Webcam light brands2nd of 615.4%Show ranking
Game capture software2nd of 418.4%Show ranking
Green screen brands1st of 660.4%Show ranking
Ring lights1st of 686.9%Shown above

How is Elgato measured?

Brandwave collects information about searches that people make online using Elgato’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • elgato
  • elgato com
  • elgato facecam
  • elgato game capture
  • elgato webcam
  • webcam elgato

How the Brand Demand Index is measured

Who owns Elgato?

Elgato is owned by Corsair. Brandwave also tracks Corsair, owned by the same company, worldwide.

Do you work for Elgato? To request corrections or removal please contact us via our support page and we will be happy to assist.

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