Brandwave

How popular isLe Creuset in search?

In September 2026, there were an estimated 1.5M branded searches for Le Creuset worldwide which held steady over the last 12 months. Le Creuset holds 2.6% estimated Share of Search among egg Cups brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. IKEA96.9%
  2. Le Creuset2.6%
  3. Portmeirion0.29%
  4. Blue0.15%
  5. Denby0.06%
  6. Maxwell & Williams0.03%
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Which egg Cups brands compete with Le Creuset?

Le Creuset against egg Cups brands worldwide, by month

Share of Search by month for IKEA, Le Creuset. The figures are in the table below the chart.

View monthly share of search table
MonthIKEALe CreusetPortmeirionBlueDenbyMaxwell & Williams
Oct 202596.9%2.6%0.24%0.19%0.07%0.04%
Nov 202595.6%3.9%0.16%0.22%0.09%0.05%
Dec 202595.6%3.9%0.19%0.23%0.1%0.06%
Jan 202696.8%2.6%0.19%0.23%0.09%0.05%
Feb 202696.8%2.6%0.29%0.23%0.07%0.05%
Mar 202696.6%2.6%0.35%0.23%0.23%0.05%
Apr 202696.5%2.6%0.43%0.2%0.29%0.04%
May 202696.5%2.6%0.52%0.19%0.19%0.05%
Jun 202696.4%2.6%0.52%0.19%0.23%0.05%
Jul 202696.4%2.6%0.64%0.22%0.09%0.04%
Aug 202697%2.1%0.53%0.19%0.11%0.03%
Sep 202696.9%2.6%0.29%0.15%0.06%0.03%

  1. 1.IKEA

    96.9%

    Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Le Creuset

    2.6%

    Held 2nd. 1.5M estimated branded searches, +23% vs prior month. Share +0.5 points.

  3. 3.Portmeirion

    0.29%

    Held 3rd. 165K estimated branded searches, -45.2% vs prior month. Share -0.2 points.

  4. 4.Blue

    0.15%

    Held 4th. 88.8K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Denby

    0.06%

    Held 5th. 33.1K estimated branded searches, -45.3% vs prior month. Share 0 points.

  6. 6.Maxwell & Williams

    0.03%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Le Creuset and its closest rivals

Every comparison with Le Creuset

How has branded search demand for Le Creuset changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Le Creuset worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among egg Cups brands worldwide peaked at 3.9% in November 2025 and was lowest at 2.1% in August 2026.

How did search popularity change for egg Cups brands worldwide in September 2026?

  1. Estimated monthly branded searches for Portmeirion worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.

  2. Estimated monthly branded searches for Maxwell & Williams worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  3. Estimated monthly branded searches for Denby worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  4. Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.

Where does Le Creuset compete?

Le Creuset is ranked in 26 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cake Stand brands2nd of 62.6%Show ranking
Honey Dipper brands2nd of 52.6%Show ranking
Egg Cups brands2nd of 62.6%Shown above
Mugs brands2nd of 44.6%Show ranking
Measuring Cups brands2nd of 78.8%Show ranking
Loaf Pan brands1st of 834.4%Show ranking
Measuring Spoons brands1st of 438.3%Show ranking
Frying Pan brands1st of 839.9%Show ranking
Grill Pan brands1st of 841%Show ranking
Griddle Pan brands1st of 741.7%Show ranking
Pots And Pans brands1st of 742%Show ranking
Roasting Pan brands1st of 742.8%Show ranking
Bakeware brands1st of 844.8%Show ranking
Induction Pans brands1st of 446.7%Show ranking
Cast Iron Skillet brands1st of 448%Show ranking
Lemon Juicer brands1st of 449.9%Show ranking
Saute Pan brands1st of 452.7%Show ranking
Silicone Basting Brush brands1st of 352.8%Show ranking
Cookware brands1st of 466.9%Show ranking
Oven Gloves brands1st of 668.2%Show ranking
Dog Bowl brands1st of 477.7%Show ranking
Turkey Roaster brands1st of 380.8%Show ranking
Roasting Dish brands1st of 481.8%Show ranking
Cookbook Stand brands1st of 487.8%Show ranking
Wine Foil Cutter brands1st of 388.9%Show ranking
Lever Corkscrew brands1st of 390.1%Show ranking

How is Le Creuset measured?

Brandwave collects information about searches that people make online using Le Creuset’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • le creuset

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How the Brand Demand Index is measured

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