Brandwave

How popular isLe Creuset in search?

In September 2026, there were an estimated 1.5M branded searches for Le Creuset worldwide which held steady over the last 12 months. Le Creuset holds 38.3% estimated Share of Search among measuring spoons brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset38.3%
  2. KitchenAid32.5%
  3. Tupperware25.5%
  4. All-Clad3.7%
Le Creuset website (opens in a new tab)

Follow Le Creuset and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Le Creuset compete?

Le Creuset is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Measuring spoons brands1st of 438.3%Shown below
Grill pan brands1st of 841%Show ranking
Pots and pans brands1st of 742%Show ranking
Griddle pan brands1st of 643%Show ranking
Frying pan brands1st of 744.5%Show ranking
Measuring cups brands1st of 644.6%Show ranking
Bakeware brands1st of 844.8%Show ranking
Induction pans brands1st of 446.7%Show ranking
Cookware brands1st of 466.9%Show ranking
Roasting pan brands1st of 667.2%Show ranking
Loaf pan brands1st of 675.3%Show ranking
Cast iron skillet brands1st of 378.9%Show ranking
Turkey roaster brands1st of 380.8%Show ranking
Roasting dish brands1st of 481.8%Show ranking
Saute pan brands1st of 388%Show ranking

Which measuring spoons brands compete with Le Creuset?

Le Creuset against measuring spoons brands worldwide, by month

Share of Search by month for Le Creuset, KitchenAid, Tupperware, All-Clad. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetKitchenAidTupperwareAll-Clad
Oct 202531.6%38.5%25.7%4.1%
Nov 202532.9%43.6%17.9%5.6%
Dec 202532.7%43.9%17.8%5.6%
Jan 202629.6%35.8%29.6%5%
Feb 202629.8%35.6%29.8%4.8%
Mar 202629.6%36.6%29.6%4.1%
Apr 202631.7%38.2%26%4.1%
May 202633.1%35.1%27.1%4.6%
Jun 202633.2%31.6%27.2%8%
Jul 202633.8%34%27.7%4.4%
Aug 202634%34%27.9%4.2%
Sep 202638.3%32.5%25.5%3.7%

  1. 1.Le Creuset

    38.3%

    Moved from 2nd to 1st. 1.5M estimated branded searches, +23% vs prior month. Share +4.3 points.

  2. 2.KitchenAid

    32.5%

    Moved from 1st to 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share -1.4 points.

  3. 3.Tupperware

    25.5%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share -2.3 points.

  4. 4.All-Clad

    3.7%

    Held 4th. 143K estimated branded searches, -4.9% vs prior month. Share -0.5 points.

Compare search popularity between Le Creuset and its closest rivals

Every comparison with Le Creuset

How has branded search demand for Le Creuset changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Le Creuset worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among measuring spoons brands worldwide increased from 31.6% to 38.3%.
  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among measuring spoons brands worldwide peaked at 38.3% in September 2026 and was lowest at 29.6% in January 2026.
  • Across the 12 months ending September 2026, Le Creuset rose from 2nd to 1st among measuring spoons brands worldwide.

How did search popularity change for measuring spoons brands worldwide in September 2026?

  1. In September 2026, Le Creuset overtook KitchenAid to become the leader among measuring spoons brands worldwide, with 38.3% estimated Share of Search.

  2. In September 2026, Tupperware lost estimated Share of Search among measuring spoons brands worldwide, from 27.9% to 25.5%.

  3. In September 2026, KitchenAid lost estimated Share of Search among measuring spoons brands worldwide, from 34% to 32.5%.

  4. In September 2026, All-Clad lost estimated Share of Search among measuring spoons brands worldwide, from 4.2% to 3.7%.

How is Le Creuset measured?

Brandwave collects information about searches that people make online using Le Creuset’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • le creuset

Do you work for Le Creuset? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Le Creuset your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free