How popular isLe Creuset in search?
In September 2026, there were an estimated 1.5M branded searches for Le Creuset worldwide which held steady over the last 12 months. Le Creuset holds 38.3% estimated Share of Search among measuring Spoons brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Le Creuset38.3%
KitchenAid32.5%
Tupperware25.5%
All-Clad3.7%
Follow Le Creuset and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Le Creuset compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Measuring Spoons brands | 1st of 4 | 38.3% | Shown below |
| Grill Pan brands | 1st of 8 | 41% | Show ranking |
| Pots And Pans brands | 1st of 7 | 42% | Show ranking |
| Griddle Pan brands | 1st of 6 | 43% | Show ranking |
| Frying Pan brands | 1st of 7 | 44.5% | Show ranking |
| Measuring Cups brands | 1st of 6 | 44.6% | Show ranking |
| Bakeware brands | 1st of 8 | 44.8% | Show ranking |
| Induction Pans brands | 1st of 4 | 46.7% | Show ranking |
| Cookware brands | 1st of 4 | 66.9% | Show ranking |
| Roasting Pan brands | 1st of 6 | 67.2% | Show ranking |
| Loaf Pan brands | 1st of 6 | 75.3% | Show ranking |
| Cast Iron Skillet brands | 1st of 3 | 78.9% | Show ranking |
| Turkey Roaster brands | 1st of 3 | 80.8% | Show ranking |
| Roasting Dish brands | 1st of 4 | 81.8% | Show ranking |
| Saute Pan brands | 1st of 3 | 88% | Show ranking |
Which measuring Spoons brands compete with Le Creuset?
Share of Search by month for Le Creuset, KitchenAid, Tupperware, All-Clad. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | KitchenAid | Tupperware | All-Clad |
|---|---|---|---|---|
| Oct 2025 | 31.6% | 38.5% | 25.7% | 4.1% |
| Nov 2025 | 32.9% | 43.6% | 17.9% | 5.6% |
| Dec 2025 | 32.7% | 43.9% | 17.8% | 5.6% |
| Jan 2026 | 29.6% | 35.8% | 29.6% | 5% |
| Feb 2026 | 29.8% | 35.6% | 29.8% | 4.8% |
| Mar 2026 | 29.6% | 36.6% | 29.6% | 4.1% |
| Apr 2026 | 31.7% | 38.2% | 26% | 4.1% |
| May 2026 | 33.1% | 35.1% | 27.1% | 4.6% |
| Jun 2026 | 33.2% | 31.6% | 27.2% | 8% |
| Jul 2026 | 33.8% | 34% | 27.7% | 4.4% |
| Aug 2026 | 34% | 34% | 27.9% | 4.2% |
| Sep 2026 | 38.3% | 32.5% | 25.5% | 3.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 38.3% | 1.5M | +23% | +4.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 32.5% | 1.3M | +4.5% | -1.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 25.5% | 1M | 0% | -2.3 points | |
| 4, held 4th | 3.7% | 143K | -4.9% | -0.5 points |
38.3%
Moved from 2nd to 1st. 1.5M estimated branded searches, +23% vs prior month. Share +4.3 points.
32.5%
Moved from 1st to 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share -1.4 points.
25.5%
Held 3rd. 1M estimated branded searches, 0% vs prior month. Share -2.3 points.
4.
All-Clad3.7%
Held 4th. 143K estimated branded searches, -4.9% vs prior month. Share -0.5 points.
Compare search popularity between Le Creuset and its closest rivals
Every comparison with Le Creuset
21 comparisons
- KitchenAid vs Le Creuset
- Le Creuset vs Ninja
- Le Creuset vs Tupperware
- Le Creuset vs Tefal
- HexClad vs Le Creuset
- Le Creuset vs Tramontina
- Le Creuset vs Ooni
- Cuisinart vs Le Creuset
- Le Creuset vs Made In
- Le Creuset vs Pyrex
- All-Clad vs Le Creuset
- Le Creuset vs Staub
- Le Creuset vs Oxo
- Joseph Joseph vs Le Creuset
- Le Creuset vs Wiltshire
- Caraway vs Le Creuset
- Le Creuset vs Scanpan
- Le Creuset vs USA Pan
- Circulon vs Le Creuset
- Baker's Secret vs Le Creuset
- Chicago Metallic vs Le Creuset
How has branded search demand for Le Creuset changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Le Creuset worldwide held steady at 1.5M.
- Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among measuring Spoons brands worldwide increased from 31.6% to 38.3%.
- Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among measuring Spoons brands worldwide peaked at 38.3% in September 2026 and was lowest at 29.6% in January 2026.
- Across the 12 months ending September 2026, Le Creuset rose from 2nd to 1st among measuring Spoons brands worldwide.
How did search popularity change for measuring Spoons brands worldwide in September 2026?
4 changes
In September 2026, Le Creuset overtook KitchenAid to become the leader among measuring Spoons brands worldwide, with 38.3% estimated Share of Search.
In September 2026, Tupperware lost estimated Share of Search among measuring Spoons brands worldwide, from 27.9% to 25.5%.
In September 2026, KitchenAid lost estimated Share of Search among measuring Spoons brands worldwide, from 34% to 32.5%.
In September 2026, All-Clad lost estimated Share of Search among measuring Spoons brands worldwide, from 4.2% to 3.7%.
How is Le Creuset measured?
Brandwave collects information about searches that people make online using Le Creuset’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- le creuset
Do you work for Le Creuset? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Le Creuset your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.