Brandwave

How popular isDenby in search?

In September 2026, there were an estimated 33.1K branded searches for Denby worldwide which is down 18.3% over the last 12 months. Denby holds 7.3% estimated Share of Search among dinnerware brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Portmeirion36.5%
  2. Villeroy & Boch29.9%
  3. Corelle13.4%
  4. Royal Doulton9%
  5. Denby7.3%
  6. Maxwell & Williams4%
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Where does Denby compete?

Denby is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dinnerware brands5th of 67.3%Shown below
Dinner set brands4th of 616.3%Show ranking

Which dinnerware brands compete with Denby?

Denby against dinnerware brands worldwide, by month

Share of Search by month for Portmeirion, Villeroy & Boch, Corelle, Royal Doulton, Denby, Maxwell & Williams. The figures are in the table below the chart.

View monthly share of search table
MonthPortmeirionVilleroy & BochCorelleRoyal DoultonDenbyMaxwell & Williams
Oct 202528.6%34.9%12.8%10.5%8.6%4.7%
Nov 202516%43.6%16%10.7%8.8%4.8%
Dec 202517.2%47.1%11.6%9.5%9.5%5.2%
Jan 202621.1%38.5%14.2%11.6%9.5%5.2%
Feb 202631.7%31.7%14.2%9.5%7.8%5.2%
Mar 202628.8%28.8%10.6%8.7%19.2%3.9%
Apr 202633.6%22.5%10.1%8.3%22.5%3%
May 202641.4%22.7%10.2%6.8%15.2%3.7%
Jun 202641.8%18.7%10.3%6.9%18.7%3.8%
Jul 202650.5%22.7%10.2%6.8%6.8%3%
Aug 202648.2%21.6%9.7%7.9%9.7%2.9%
Sep 202636.5%29.9%13.4%9%7.3%4%

  1. 1.Portmeirion

    36.5%

    Held 1st. 165K estimated branded searches, -45.2% vs prior month. Share -11.7 points.

  2. 2.Villeroy & Boch

    29.9%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +8.2 points.

  3. 3.Corelle

    13.4%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +3.7 points.

  4. 4.Royal Doulton

    9%

    Moved from 5th to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share +1 points.

  5. 5.Denby

    7.3%

    Moved from 4th to 5th. 33.1K estimated branded searches, -45.3% vs prior month. Share -2.4 points.

  6. 6.Maxwell & Williams

    4%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share +1.1 points.

Compare search popularity between Denby and its closest rivals

Every comparison with Denby

How has branded search demand for Denby changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Denby worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Denby’s estimated Share of Search among dinnerware brands worldwide decreased from 8.6% to 7.3%.
  • Across the 12 months ending September 2026, Denby’s estimated Share of Search among dinnerware brands worldwide peaked at 22.5% in April 2026 and was lowest at 6.8% in July 2026.

How did search popularity change for dinnerware brands worldwide in September 2026?

  1. In September 2026, Royal Doulton overtook Denby to rank 4th among dinnerware brands worldwide, with 9% estimated Share of Search.

  2. In September 2026, Villeroy & Boch gained estimated Share of Search among dinnerware brands worldwide, from 21.6% to 29.9%.

  3. In September 2026, Corelle gained estimated Share of Search among dinnerware brands worldwide, from 9.7% to 13.4%.

  4. In September 2026, Maxwell & Williams gained estimated Share of Search among dinnerware brands worldwide, from 2.9% to 4%.

  5. In September 2026, Portmeirion lost estimated Share of Search among dinnerware brands worldwide, from 48.2% to 36.5%.

  6. In September 2026, Denby lost estimated Share of Search among dinnerware brands worldwide, from 9.7% to 7.3%.

How is Denby measured?

Brandwave collects information about searches that people make online using Denby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • denby

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How the Brand Demand Index is measured

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