Le Creuset vs Maxwell & Williams:Which is searched more?
In September 2026, Le Creuset had more branded searches than Maxwell & Williams among egg Cups brands worldwide. Le Creuset was estimated to have 1.5M branded searches compared to Maxwell & Williams’ 18.1K, and held a 2.6% Share of Search versus Maxwell & Williams’ 0.03%. These are worldwide searches for English-language branded terms.
Follow Le Creuset vs Maxwell & Williams and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Le Creuset or Maxwell & Williams?
Compare the egg cups brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Le Creuset, Maxwell & Williams. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Le Creuset | Portmeirion | Blue | Denby | Maxwell & Williams |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.9% | 2.6% | 0.24% | 0.19% | 0.07% | 0.04% |
| Nov 2025 | 95.6% | 3.9% | 0.16% | 0.22% | 0.09% | 0.05% |
| Dec 2025 | 95.6% | 3.9% | 0.19% | 0.23% | 0.1% | 0.06% |
| Jan 2026 | 96.8% | 2.6% | 0.19% | 0.23% | 0.09% | 0.05% |
| Feb 2026 | 96.8% | 2.6% | 0.29% | 0.23% | 0.07% | 0.05% |
| Mar 2026 | 96.6% | 2.6% | 0.35% | 0.23% | 0.23% | 0.05% |
| Apr 2026 | 96.5% | 2.6% | 0.43% | 0.2% | 0.29% | 0.04% |
| May 2026 | 96.5% | 2.6% | 0.52% | 0.19% | 0.19% | 0.05% |
| Jun 2026 | 96.4% | 2.6% | 0.52% | 0.19% | 0.23% | 0.05% |
| Jul 2026 | 96.4% | 2.6% | 0.64% | 0.22% | 0.09% | 0.04% |
| Aug 2026 | 97% | 2.1% | 0.53% | 0.19% | 0.11% | 0.03% |
| Sep 2026 | 96.9% | 2.6% | 0.29% | 0.15% | 0.06% | 0.03% |
How has the Le Creuset and Maxwell & Williams comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of Maxwell & Williams in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among egg Cups brands worldwide held steady at 2.6%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Maxwell & Williams’ estimated Share of Search among egg Cups brands worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for egg Cups brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Maxwell & Williams worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Other head-to-heads among egg Cups brands
How each brand is measured
Brandwave collects information about searches that people make online using Le Creuset’s and Maxwell & Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Le Creuset
1 branded search term
- le creuset
Maxwell & Williams
1 branded search term
- maxwell williams
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.