How popular isMaxwell & Williams in search?
In September 2026, there were an estimated 18.1K branded searches for Maxwell & Williams worldwide which is down 18.5% over the last 12 months. Maxwell & Williams holds 4% estimated Share of Search among dinnerware brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Portmeirion36.5%
Villeroy & Boch29.9%
Corelle13.4%
Royal Doulton9%- Denby7.3%
Maxwell & Williams4%
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Where does Maxwell & Williams compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dinnerware brands | 6th of 6 | 4% | Shown below |
| Dinner set brands | 5th of 6 | 8.9% | Show ranking |
Which dinnerware brands compete with Maxwell & Williams?
Share of Search by month for Portmeirion, Villeroy & Boch, Corelle, Royal Doulton, Denby, Maxwell & Williams. The figures are in the table below the chart.
View monthly share of search table
| Month | Portmeirion | Villeroy & Boch | Corelle | Royal Doulton | Denby | Maxwell & Williams |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 34.9% | 12.8% | 10.5% | 8.6% | 4.7% |
| Nov 2025 | 16% | 43.6% | 16% | 10.7% | 8.8% | 4.8% |
| Dec 2025 | 17.2% | 47.1% | 11.6% | 9.5% | 9.5% | 5.2% |
| Jan 2026 | 21.1% | 38.5% | 14.2% | 11.6% | 9.5% | 5.2% |
| Feb 2026 | 31.7% | 31.7% | 14.2% | 9.5% | 7.8% | 5.2% |
| Mar 2026 | 28.8% | 28.8% | 10.6% | 8.7% | 19.2% | 3.9% |
| Apr 2026 | 33.6% | 22.5% | 10.1% | 8.3% | 22.5% | 3% |
| May 2026 | 41.4% | 22.7% | 10.2% | 6.8% | 15.2% | 3.7% |
| Jun 2026 | 41.8% | 18.7% | 10.3% | 6.9% | 18.7% | 3.8% |
| Jul 2026 | 50.5% | 22.7% | 10.2% | 6.8% | 6.8% | 3% |
| Aug 2026 | 48.2% | 21.6% | 9.7% | 7.9% | 9.7% | 2.9% |
| Sep 2026 | 36.5% | 29.9% | 13.4% | 9% | 7.3% | 4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.5% | 165K | -45.2% | -11.7 points | |
| 2, held 2nd | 29.9% | 135K | 0% | +8.2 points | |
| 3, held 3rd | 13.4% | 60.5K | 0% | +3.7 points | |
| 4, moved from 5th to 4th | 9% | 40.5K | -18.2% | +1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.3% | 33.1K | -45.3% | -2.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 4% | 18.1K | 0% | +1.1 points |
36.5%
Held 1st. 165K estimated branded searches, -45.2% vs prior month. Share -11.7 points.
29.9%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +8.2 points.
3.
Corelle13.4%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +3.7 points.
9%
Moved from 5th to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share +1 points.
5.Denby
7.3%
Moved from 4th to 5th. 33.1K estimated branded searches, -45.3% vs prior month. Share -2.4 points.
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share +1.1 points.
Compare search popularity between Maxwell & Williams and its closest rivals
- Maxwell & Williams vs Portmeirion: compare search popularity
- Maxwell & Williams vs Villeroy & Boch: compare search popularity
- Maxwell & Williams vs Corelle: compare search popularity
- Maxwell & Williams vs Royal Doulton: compare search popularity
- Maxwell & Williams vs Denby: compare search popularity
- Compare Maxwell & Williams with any brand
How has branded search demand for Maxwell & Williams changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Maxwell & Williams worldwide fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Maxwell & Williams’ estimated Share of Search among dinnerware brands worldwide decreased from 4.7% to 4%.
- Across the 12 months ending September 2026, Maxwell & Williams’ estimated Share of Search among dinnerware brands worldwide peaked at 5.2% in February 2026 and was lowest at 2.9% in August 2026.
How did search popularity change for dinnerware brands worldwide in September 2026?
6 changes
In September 2026, Royal Doulton overtook Denby to rank 4th among dinnerware brands worldwide, with 9% estimated Share of Search.
In September 2026, Villeroy & Boch gained estimated Share of Search among dinnerware brands worldwide, from 21.6% to 29.9%.
In September 2026, Corelle gained estimated Share of Search among dinnerware brands worldwide, from 9.7% to 13.4%.
In September 2026, Maxwell & Williams gained estimated Share of Search among dinnerware brands worldwide, from 2.9% to 4%.
In September 2026, Portmeirion lost estimated Share of Search among dinnerware brands worldwide, from 48.2% to 36.5%.
In September 2026, Denby lost estimated Share of Search among dinnerware brands worldwide, from 9.7% to 7.3%.
How is Maxwell & Williams measured?
Brandwave collects information about searches that people make online using Maxwell & Williams’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- maxwell williams
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