How popular isPortmeirion in search?
In September 2026, there were an estimated 165K branded searches for Portmeirion worldwide which is up 22.2% over the last 12 months. Portmeirion holds 36.5% estimated Share of Search among dinnerware brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Portmeirion36.5%
Villeroy & Boch29.9%
Corelle13.4%
Royal Doulton9%- Denby7.3%
Maxwell & Williams4%
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Which dinnerware brands compete with Portmeirion?
Share of Search by month for Portmeirion, Villeroy & Boch, Corelle, Royal Doulton, Denby, Maxwell & Williams. The figures are in the table below the chart.
View monthly share of search table
| Month | Portmeirion | Villeroy & Boch | Corelle | Royal Doulton | Denby | Maxwell & Williams |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 34.9% | 12.8% | 10.5% | 8.6% | 4.7% |
| Nov 2025 | 16% | 43.6% | 16% | 10.7% | 8.8% | 4.8% |
| Dec 2025 | 17.2% | 47.1% | 11.6% | 9.5% | 9.5% | 5.2% |
| Jan 2026 | 21.1% | 38.5% | 14.2% | 11.6% | 9.5% | 5.2% |
| Feb 2026 | 31.7% | 31.7% | 14.2% | 9.5% | 7.8% | 5.2% |
| Mar 2026 | 28.8% | 28.8% | 10.6% | 8.7% | 19.2% | 3.9% |
| Apr 2026 | 33.6% | 22.5% | 10.1% | 8.3% | 22.5% | 3% |
| May 2026 | 41.4% | 22.7% | 10.2% | 6.8% | 15.2% | 3.7% |
| Jun 2026 | 41.8% | 18.7% | 10.3% | 6.9% | 18.7% | 3.8% |
| Jul 2026 | 50.5% | 22.7% | 10.2% | 6.8% | 6.8% | 3% |
| Aug 2026 | 48.2% | 21.6% | 9.7% | 7.9% | 9.7% | 2.9% |
| Sep 2026 | 36.5% | 29.9% | 13.4% | 9% | 7.3% | 4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.5% | 165K | -45.2% | -11.7 points | |
| 2, held 2nd | 29.9% | 135K | 0% | +8.2 points | |
| 3, held 3rd | 13.4% | 60.5K | 0% | +3.7 points | |
| 4, moved from 5th to 4th | 9% | 40.5K | -18.2% | +1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.3% | 33.1K | -45.3% | -2.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 4% | 18.1K | 0% | +1.1 points |
36.5%
Held 1st. 165K estimated branded searches, -45.2% vs prior month. Share -11.7 points.
29.9%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +8.2 points.
3.
Corelle13.4%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +3.7 points.
9%
Moved from 5th to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share +1 points.
5.Denby
7.3%
Moved from 4th to 5th. 33.1K estimated branded searches, -45.3% vs prior month. Share -2.4 points.
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share +1.1 points.
Compare search popularity between Portmeirion and its closest rivals
- Portmeirion vs Villeroy & Boch: compare search popularity
- Portmeirion vs Corelle: compare search popularity
- Portmeirion vs Royal Doulton: compare search popularity
- Portmeirion vs Denby: compare search popularity
- Portmeirion vs Maxwell & Williams: compare search popularity
- Compare Portmeirion with any brand
Every comparison with Portmeirion
5 comparisons
How has branded search demand for Portmeirion changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Portmeirion worldwide rose from 135K to 165K.
- Across the 12 months ending September 2026, Portmeirion’s estimated Share of Search among dinnerware brands worldwide increased from 28.6% to 36.5%.
- Across the 12 months ending September 2026, Portmeirion’s estimated Share of Search among dinnerware brands worldwide peaked at 50.5% in July 2026 and was lowest at 16% in November 2025.
- Across the 12 months ending September 2026, Portmeirion rose from 2nd to 1st among dinnerware brands worldwide.
How did search popularity change for dinnerware brands worldwide in September 2026?
6 changes
In September 2026, Royal Doulton overtook Denby to rank 4th among dinnerware brands worldwide, with 9% estimated Share of Search.
In September 2026, Villeroy & Boch gained estimated Share of Search among dinnerware brands worldwide, from 21.6% to 29.9%.
In September 2026, Corelle gained estimated Share of Search among dinnerware brands worldwide, from 9.7% to 13.4%.
In September 2026, Maxwell & Williams gained estimated Share of Search among dinnerware brands worldwide, from 2.9% to 4%.
In September 2026, Portmeirion lost estimated Share of Search among dinnerware brands worldwide, from 48.2% to 36.5%.
In September 2026, Denby lost estimated Share of Search among dinnerware brands worldwide, from 9.7% to 7.3%.
How is Portmeirion measured?
Brandwave collects information about searches that people make online using Portmeirion’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- portmeirion
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