How popular isKohler?
In September 2026, people searched for Kohler by name about 395,000 times worldwide, about the same as the previous year. These searches made up 39.4% of all global thermostatic shower brand searches, placing Kohler first out of five brands. When we asked both ChatGPT and Google AI Overviews about thermostatic shower brands, Kohler appeared in three of the five answers and was the fourth most recommended of the five.
Kohler is the most searched of 5 competitors and the fourth most recommended in AI answers.
KohlerShare of searches 39.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
GroheShare of searches 21.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
HansgroheShare of searches 17.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
MoenShare of searches 11.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Delta FaucetShare of searches 9.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top thermostatic shower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kohler was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kohler is the fourth most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Grohe1st
- Hansgrohe2nd
- Moen3rd
- Kohler4th
- Delta Faucet5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Grohe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hansgrohe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kohler3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Delta Faucet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about thermostatic shower brands
5 answers
Asked ChatGPT
“Which thermostatic shower brand should I buy?”
Asked ChatGPT
“What are the best thermostatic shower brands?”
Asked ChatGPT
“What's the best thermostatic shower brand for a family bathroom?”
Searched Google, AI Overview
“shower valve brands”
Searched Google, AI Overview
“thermostatic mixer shower”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which thermostatic shower brands compete with Kohler?
Share of searches by month for Kohler, Grohe, Hansgrohe, Moen, Delta Faucet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kohler | Grohe | Hansgrohe | Moen | Delta Faucet |
|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 23.8% | 19.4% | 10.6% | 10.6% |
| Nov 2025 | 36.2% | 24.2% | 19.8% | 10.8% | 8.9% |
| Dec 2025 | 35.5% | 23.7% | 19.5% | 10.7% | 10.7% |
| Jan 2026 | 34.1% | 22.8% | 22.8% | 10.2% | 10.2% |
| Feb 2026 | 31.1% | 25.4% | 20.8% | 11.4% | 11.4% |
| Mar 2026 | 35.6% | 23.8% | 19.4% | 10.6% | 10.6% |
| Apr 2026 | 37.9% | 20.7% | 20.7% | 11.3% | 9.3% |
| May 2026 | 33.3% | 22.2% | 22.2% | 12.2% | 10% |
| Jun 2026 | 34.7% | 23.2% | 19% | 12.7% | 10.4% |
| Jul 2026 | 33.3% | 22.2% | 22.2% | 12.2% | 10% |
| Aug 2026 | 39.4% | 21.5% | 17.7% | 11.8% | 9.7% |
| Sep 2026 | 39.4% | 21.5% | 17.7% | 11.8% | 9.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.4% | 368K | 0% | 0 points | |
| 2, held 2nd | 21.5% | 201K | 0% | 0 points | |
| 3, held 3rd | 17.7% | 165K | 0% | 0 points | |
| 4, held 4th | 11.8% | 110K | 0% | 0 points | |
| 5, held 5th | 9.7% | 90.5K | 0% | 0 points |
1.
Kohler39.4%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Grohe21.5%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
17.7%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Moen11.8%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
9.7%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Kohler and its closest rivals
Every comparison with Kohler
35 comparisons
- ABB vs Kohler
- Eaton vs Kohler
- Kohler vs Waterpik
- Grohe vs Kohler
- Hansgrohe vs Kohler
- Kohler vs Yamazaki
- Kohler vs Toto
- Kohler vs Moen
- Brabantia vs Kohler
- Joseph Joseph vs Kohler
- Delta Faucet vs Kohler
- American Standard vs Kohler
- Duravit vs Kohler
- Felton vs Kohler
- Bemis vs Kohler
- Briggs & Stratton vs Kohler
- Champion Power Equipment vs Kohler
- Cummins vs Kohler
- Honda Power Equipment vs Kohler
- Kohler vs Westinghouse
- Caroma vs Kohler
- Elementi vs Kohler
- Kohler vs Wirquin
- Household Essentials vs Kohler
- InterDesign vs Kohler
- Croydex vs Kohler
- Generac vs Kohler
- Kohler vs Speakman
- Gatco vs Kohler
- Kohler vs Reliance Controls
- Kohler vs Umbra
- Amba vs Kohler
- Kohler vs Mayfair
- Kohler vs Methven
- Euroshowers vs Kohler
How has branded search demand for Kohler changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kohler worldwide held steady at 395K.
- Across the 12 months ending September 2026, Kohler’s share of searches among thermostatic shower brands worldwide increased from 35.6% to 39.4%.
- Across the 12 months ending September 2026, Kohler’s share of searches among thermostatic shower brands worldwide peaked at 39.4% in August 2026 and was lowest at 31.1% in February 2026.
How did search popularity change for thermostatic shower brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Grohe worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
Estimated monthly branded searches for Hansgrohe worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Estimated monthly branded searches for Delta Faucet worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are Kohler’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kohler’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kohler
- kohler generator
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Where does Kohler compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Transfer switch brands | 3rd of 5 | 28.5% | Show ranking |
| Shower head brands | 1st of 8 | 29.7% | Show ranking |
| Bathroom and tapware brands | 1st of 10 | 33.8% | Show ranking |
| Shower brands | 1st of 7 | 38.2% | Show ranking |
| Tapware brands | 1st of 7 | 38.2% | Show ranking |
| Hand shower brands | 1st of 5 | 39.4% | Show ranking |
| Thermostatic shower brands | 1st of 5 | 39.4% | Shown above |
| Bathroom accessory brands | 1st of 9 | 43.4% | Show ranking |
| Towel rail brands | 1st of 10 | 44.2% | Show ranking |
| Generator brands | 7th of 7 | 3.7% | Show ranking |
| Toilet brands | 1st of 6 | 56.6% | Show ranking |
| Toilet seat brands | 1st of 7 | 69.1% | Show ranking |
Is Kohler your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.