Brandwave

Grohe vs Kohler:Which is more popular?

In September 2026, Grohe had more branded searches than Kohler among thermostatic shower brands worldwide. Grohe had about 980 branded searches, while Kohler had 510. Grohe made up 45.4% of all thermostatic shower brand searches we track, and Kohler accounted for 23.6%. When we asked ChatGPT and Google AI Overviews about thermostatic shower brands, Grohe appeared in four of the five answers and Kohler in three. Grohe was mentioned before Kohler in three out of four answers.

Among thermostatic shower brands worldwide in September 2026

Who do people search for more?

Grohe, about 92% more searches than Kohler

Grohe 980 searchesKohler 510 searches

Who does AI mention more?

Grohe, mentioned in 4 of 5 answers, Kohler in 3

Grohe in 4 of 5Kohler in 3 of 5

Who does AI recommend more?

Grohe, named ahead of Kohler in 3 of 4 answers

Grohe first in 3Kohler first in 1

Follow Grohe vs Kohler and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top thermostatic shower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Grohe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kohler was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Grohe was listed before Kohler in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Grohe1st
  2. Hansgrohe2nd
  3. Moen3rd
  4. Kohler4th
  5. Delta Faucet5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grohe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hansgrohe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kohler3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delta Faucet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about thermostatic shower brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Grohe or Kohler more popular in search?

This chart shows how often people search Google for Grohe and Kohler by name. Each line represents a brand's share of searches for all five thermostatic shower brands we track, month by month, from English-language searches worldwide.

Grohe and Kohler among thermostatic shower brands worldwide, by month

Share of searches by month for Grohe, Kohler. The figures are in the table below the chart.

View monthly share of searches table
MonthGroheKohlerHansgroheDelta FaucetMoen
Oct 202548.7%19.9%23.2%4.6%3.6%
Nov 202547.6%19.3%24.4%4%4.7%
Dec 202548.7%23.8%19%4.1%4.5%
Jan 202649.7%19.3%22.7%4.3%4%
Feb 202649.2%17.4%24.4%4.7%4.3%
Mar 202650.5%20%20.3%4.4%4.8%
Apr 202643.5%20.7%27.5%4%4.3%
May 202645.3%22.3%24.2%4.2%4.2%
Jun 202646.4%22.2%20.1%5.9%5.4%
Jul 202645.3%19.9%27.1%3.8%3.8%
Aug 202648.9%21%21%4.1%5%
Sep 202645.4%23.6%22.7%4.2%4.2%

How has the Grohe and Kohler comparison changed over the last 12 months?

3 findings
  • Grohe was ahead of Kohler in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Grohe’s share of searches among thermostatic shower brands worldwide moved from 48.7% to 45.4%, and its estimated monthly branded searches moved from 1.5K to 980.
  • Across the 12 months ending September 2026, Kohler’s share of searches among thermostatic shower brands worldwide moved from 19.9% to 23.6%, and its estimated monthly branded searches moved from 600 to 510.

How did search popularity change for thermostatic shower brands worldwide in September 2026?

2 changes
  1. In September 2026, Kohler overtook Hansgrohe to rank 2nd among thermostatic shower brands worldwide, with 23.6% of the searches.

  2. In September 2026, Grohe lost share of searches among thermostatic shower brands worldwide, from 48.9% to 45.4%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Grohe’s and Kohler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Grohe

2 branded search terms

  • grohe thermostatic mixer
  • grohe thermostatic shower

Kohler

3 branded search terms

  • kohler thermostatic mixer
  • kohler thermostatic shower
  • kohler thermostatic valve

How the Brand Demand Index is measured

Other head-to-heads among thermostatic shower brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.