How popular isFitbit in search?

In September 2026, there were an estimated 1.3M branded searches for Fitbit worldwide which is up 18.4% over the last 12 months. Fitbit holds 8.8% estimated Share of Search among smartwatch brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Where does Fitbit compete?

Fitbit is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Smartwatch brands	3rd of 5	8.8%	Shown below
Fitness tracker brands	3rd of 5	15.6%	Show ranking
Smart scale brands	2nd of 6	17.5%	Show ranking
Fitness watch brands	2nd of 5	19.9%	Show ranking
Heart monitor brands	2nd of 3	23.2%	Show ranking
Sleep tracker brands	2nd of 3	31.6%	Show ranking

Which smartwatch brands compete with Fitbit?

Fitbit against smartwatch brands worldwide, by month

Month	Apple Watch	Garmin	Fitbit	Amazfit	Samsung
Oct 2025	57.7%	26%	8%	5.1%	3.2%
Nov 2025	57.5%	27%	8%	4.9%	2.6%
Dec 2025	59.1%	26.6%	6.9%	5%	2.4%
Jan 2026	54.5%	29.7%	7.6%	5.5%	2.7%
Feb 2026	54.4%	29.4%	7.6%	5.5%	3.1%
Mar 2026	50.5%	33.3%	7.2%	6%	2.9%
Apr 2026	50%	33%	8.4%	6%	2.7%
May 2026	46.7%	31.6%	13.7%	5.5%	2.5%
Jun 2026	48.3%	31.6%	11.7%	5.8%	2.5%
Jul 2026	49%	32.3%	9.9%	6%	2.8%
Aug 2026	50.4%	33.6%	8.3%	5%	2.6%
Sep 2026	54.5%	29.1%	8.8%	5.3%	2.3%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Apple Watch Apple	54.5%	8.2M	+1.5%	+4 points
2, held 2nd	Garmin	29.1%	4.4M	-18.5%	-4.5 points
3, held 3rd	Fitbit Google	8.8%	1.3M	-0.45%	+0.5 points
4, held 4th	Amazfit	5.3%	788K	-0.77%	+0.3 points
5, held 5th	Samsung	2.3%	352K	-16.6%	-0.3 points

1.Apple Watch
54.5%
Held 1st. 8.2M estimated branded searches, +1.5% vs prior month. Share +4 points.
2.Garmin
29.1%
Held 2nd. 4.4M estimated branded searches, -18.5% vs prior month. Share -4.5 points.
3.Fitbit
8.8%
Held 3rd. 1.3M estimated branded searches, -0.45% vs prior month. Share +0.5 points.
4.Amazfit
5.3%
Held 4th. 788K estimated branded searches, -0.77% vs prior month. Share +0.3 points.
5.Samsung
2.3%
Held 5th. 352K estimated branded searches, -16.6% vs prior month. Share -0.3 points.

Compare search popularity between Fitbit and its closest rivals

Every comparison with Fitbit

11 comparisons

How has branded search demand for Fitbit changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Fitbit worldwide rose from 1.1M to 1.3M.
Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among smartwatch brands worldwide increased from 8% to 8.8%.
Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among smartwatch brands worldwide peaked at 13.7% in May 2026 and was lowest at 6.9% in December 2025.

How did search popularity change for smartwatch brands worldwide in September 2026?

5 changes

In September 2026, Apple Watch gained estimated Share of Search among smartwatch brands worldwide, from 50.4% to 54.5%.
In September 2026, Garmin lost estimated Share of Search among smartwatch brands worldwide, from 33.6% to 29.1%.
Estimated monthly branded searches for Fitbit worldwide rose 18.4% over 12 measured months, from 1.1M to 1.3M in September 2026.
Estimated monthly branded searches for Amazfit worldwide rose 11.9% over 12 measured months, from 704K to 788K in September 2026.
Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.

How is Fitbit measured?

Brandwave collects information about searches that people make online using Fitbit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms