How popular isCanon in search?
In September 2026, there were an estimated 356K branded searches for Canon worldwide which is up 12.9% over the last 12 months. Canon holds 3.2% estimated Share of Search among camera brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Canon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Camera brands | 7th of 7 | 3.2% | Shown below |
| Binocular brands | 3rd of 5 | 6.5% | Show ranking |
| Camera lenses | 3rd of 6 | 6.8% | Show ranking |
| Camera lens brands | 3rd of 5 | 6.8% | Show ranking |
| Telephoto lens brands | 3rd of 3 | 6.9% | Show ranking |
| Wide angle lens brands | 3rd of 3 | 6.9% | Show ranking |
| Instant camera brands | 5th of 6 | 8.8% | Show ranking |
| Film camera brands | 5th of 6 | 11.2% | Show ranking |
| Printer ink brands | 3rd of 6 | 15.4% | Show ranking |
| Photo printer brands | 3rd of 6 | 16% | Show ranking |
| Laser printer brands | 2nd of 5 | 17.3% | Show ranking |
| Printer toner brands | 2nd of 6 | 19% | Show ranking |
| Printer brands | 2nd of 5 | 19.1% | Show ranking |
| Home printer brands | 2nd of 5 | 20.2% | Show ranking |
| Plotter printer brands | 2nd of 4 | 23.6% | Show ranking |
| Ink cartridges brands | 2nd of 3 | 24.7% | Show ranking |
| Mini printer brands | 2nd of 3 | 32.7% | Show ranking |
Which camera brands compete with Canon?
Share of Search by month for Sony, GoPro, Insta360, Fujifilm, Panasonic, Nikon, Canon. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | GoPro | Insta360 | Fujifilm | Panasonic | Nikon | Canon |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.3% | 16.6% | 16% | 10.8% | 11.4% | 8.7% | 3.2% |
| Nov 2025 | 36.2% | 17.5% | 16.6% | 9.6% | 9.3% | 8.2% | 2.7% |
| Dec 2025 | 35.9% | 16.8% | 16.1% | 11.6% | 8.9% | 8.1% | 2.6% |
| Jan 2026 | 35.5% | 17.7% | 14.2% | 11.5% | 9.6% | 8.1% | 3.4% |
| Feb 2026 | 33.5% | 16.9% | 16.2% | 9.1% | 12.5% | 8.5% | 3.2% |
| Mar 2026 | 34% | 16.3% | 15.7% | 10.6% | 11.4% | 8.9% | 3.1% |
| Apr 2026 | 31.7% | 18.7% | 15% | 10.2% | 12.9% | 8.6% | 2.9% |
| May 2026 | 31.4% | 18% | 17.6% | 9.8% | 12.2% | 8.2% | 2.7% |
| Jun 2026 | 32.4% | 19% | 18.5% | 8.8% | 10.8% | 7.6% | 2.9% |
| Jul 2026 | 36.1% | 15.5% | 17.9% | 10% | 10% | 7.4% | 3.2% |
| Aug 2026 | 35.9% | 17.4% | 16.8% | 9.6% | 9.3% | 7.9% | 3.2% |
| Sep 2026 | 35.7% | 17.4% | 16.9% | 10.1% | 9.2% | 7.5% | 3.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.7% | 4M | -1.7% | -0.2 points | |
| 2, held 2nd | 17.4% | 1.9M | -1% | 0 points | |
| 3, held 3rd | 16.9% | 1.9M | -0.45% | +0.1 points | |
| 4, held 4th | 10.1% | 1.1M | +4.1% | +0.5 points | |
| 5, held 5th | 9.2% | 1M | -2.6% | -0.1 points | |
| 6, held 6th | 7.5% | 836K | -5.1% | -0.3 points | |
| 7, held 7th | 3.2% | 356K | 0% | 0 points |
1.
Sony35.7%
Held 1st. 4M estimated branded searches, -1.7% vs prior month. Share -0.2 points.
2.
GoPro
17.4%
Held 2nd. 1.9M estimated branded searches, -1% vs prior month. Share 0 points.
3.
Insta36016.9%
Held 3rd. 1.9M estimated branded searches, -0.45% vs prior month. Share +0.1 points.
4.
Fujifilm10.1%
Held 4th. 1.1M estimated branded searches, +4.1% vs prior month. Share +0.5 points.
9.2%
Held 5th. 1M estimated branded searches, -2.6% vs prior month. Share -0.1 points.
6.
Nikon7.5%
Held 6th. 836K estimated branded searches, -5.1% vs prior month. Share -0.3 points.
7.
Canon3.2%
Held 7th. 356K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Canon and its closest rivals
Every comparison with Canon
30 comparisons
- Canon vs Citizen
- Canon vs Epson
- Canon vs Fujifilm
- Canon vs GoPro
- Canon vs Insta360
- Canon vs Kodak
- Canon vs Mint
- Canon vs Nikon
- Canon vs Olympus
- Canon vs Panasonic
- Canon vs Polaroid
- Canon vs Sony
- Canon vs Swarovski
- Canon vs Xerox
- Canon vs Samsung
- Canon vs HP
- Brother vs Canon
- Canon vs DNP
- Canon vs Kyocera
- Canon vs Vortex
- Bushnell vs Canon
- Canon vs Tamron
- Canon vs Lomography
- Canon vs Lexmark
- Canon vs Sigma
- Canon vs Roland
- Canon vs HiTi
- Canon vs Leica Geosystems
- Canon vs Fuji Xerox
- Canon vs Tokina
How has branded search demand for Canon changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Canon worldwide rose from 315K to 356K.
- Across the 12 months ending September 2026, Canon’s estimated Share of Search among camera brands worldwide held steady at 3.2%.
How did search popularity change for camera brands worldwide in September 2026?
6 changes
In September 2026, Fujifilm gained estimated Share of Search among camera brands worldwide, from 9.6% to 10.1%.
Panasonic’s estimated Share of Search among camera brands worldwide has lost ground for 3 months in a row, from 10.8% to 9.2% in September 2026.
Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 3.2M to 4M in September 2026.
Estimated monthly branded searches for Insta360 worldwide rose 20.3% over 12 measured months, from 1.6M to 1.9M in September 2026.
Estimated monthly branded searches for GoPro worldwide rose 19.1% over 12 measured months, from 1.6M to 1.9M in September 2026.
Estimated monthly branded searches for Canon worldwide rose 12.9% over 12 measured months, from 315K to 356K in September 2026.
How is Canon measured?
Brandwave collects information about searches that people make online using Canon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- canon pixma
- canon printer
- global canon
- printer canon
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Is Canon your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.