Brandwave

How popular isBeko in search?

In September 2026, there were an estimated 450K branded searches for Beko worldwide which is down 18.2% over the last 12 months. Beko holds 6.5% estimated Share of Search among washing machine brands worldwide and is ranked 7th of 12 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux21.7%
  2. Smeg16.8%
  3. Whirlpool15.3%
  4. Bosch9.8%
  5. Midea8%
  6. Haier6.9%
  7. Beko6.5%
  8. LG6.2%
  9. Samsung5.1%
  10. Miele1.6%
  11. +2 more
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Where does Beko compete?

Beko is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Washing machine brands7th of 126.5%Shown below
Fridge brands6th of 157.2%Show ranking
Home appliance brands5th of 108.5%Show ranking
Freestanding oven brands5th of 810.2%Show ranking
Integrated dishwasher brands4th of 612.3%Show ranking
Slimline dishwasher brands4th of 612.9%Show ranking
Fridge freezer brands4th of 615.3%Show ranking
Upright freezer brands4th of 516.6%Show ranking
Under counter freezer brands3rd of 421%Show ranking
Condenser tumble dryer brands2nd of 523.3%Show ranking
Chest freezer brands3rd of 328.1%Show ranking

Which washing machine brands compete with Beko?

Beko against washing machine brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Whirlpool, Bosch, Midea, Haier, Beko, LG, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegWhirlpoolBoschMideaHaierBekoLGSamsungMieleWestinghouseFisher & Paykel
Oct 202519.7%15.6%16.9%10.4%5.9%7.7%7.2%6.9%5.9%1.5%1.8%0.44%
Nov 202526.6%16.5%14.8%9.1%5.4%6.7%6.5%5.3%5.1%2%1.6%0.39%
Dec 202519.8%18%14.6%10.8%5.9%8.7%7.2%5.8%5.2%2.2%1.4%0.36%
Jan 202619.3%17.9%16.5%10.5%5.8%7.5%7.1%6.7%5.1%1.8%1.4%0.43%
Feb 202618.8%17.2%16%10.5%5.7%7.4%6.9%7.9%5.8%1.7%1.7%0.42%
Mar 202620.9%15.6%14.9%10.4%6.3%7.8%6.3%8.6%5.3%1.9%1.5%0.46%
Apr 202621.3%13.8%17.5%10.5%6.4%9.4%6.4%6.1%5%1.6%1.6%0.39%
May 202621.2%13.6%17%10.2%7.8%9.3%6.4%6.1%5%1.6%1.6%0.38%
Jun 202620.5%11.5%16.4%9.8%11.2%9%7.5%5.9%4.8%1.5%1.5%0.37%
Jul 202617.1%13.9%17.3%10%11.5%7.8%7.7%6%5.3%1.6%1.5%0.38%
Aug 202620.9%14.4%14.9%10.6%9.4%6.7%6.3%7.1%5.9%1.9%1.5%0.38%
Sep 202621.7%16.8%15.3%9.8%8%6.9%6.5%6.2%5.1%1.6%1.6%0.39%

  1. 1.Electrolux

    21.7%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Smeg

    16.8%

    Moved from 3rd to 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.4 points.

  3. 3.Whirlpool

    15.3%

    Moved from 2nd to 3rd. 1.1M estimated branded searches, -1.3% vs prior month. Share +0.4 points.

  4. 4.Bosch

    9.8%

    Held 4th. 677K estimated branded searches, -11.3% vs prior month. Share -0.8 points.

  5. 5.Midea

    8%

    Held 5th. 550K estimated branded searches, -18.3% vs prior month. Share -1.4 points.

  6. 6.Haier

    6.9%

    Moved from 7th to 6th. 478K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Beko

    6.5%

    Moved from 8th to 7th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.LG

    6.2%

    Moved from 6th to 8th. 427K estimated branded searches, -16.8% vs prior month. Share -1 points.

  9. 9.Samsung

    5.1%

    Held 9th. 352K estimated branded searches, -16.6% vs prior month. Share -0.8 points.

  10. 10.Miele

    1.6%

    Held 10th. 113K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  11. 11.Westinghouse

    1.6%

    Held 11th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Fisher & Paykel

    0.39%

    Held 12th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Beko and its closest rivals

Every comparison with Beko

How has branded search demand for Beko changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Beko worldwide fell from 550K to 450K.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among washing machine brands worldwide decreased from 7.2% to 6.5%.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among washing machine brands worldwide peaked at 7.7% in July 2026 and was lowest at 6.3% in August 2026.
  • Across the 12 months ending September 2026, Beko fell from 6th to 7th among washing machine brands worldwide.

How did search popularity change for washing machine brands worldwide in September 2026?

  1. In September 2026, Smeg overtook Whirlpool to rank 2nd among washing machine brands worldwide, with 16.8% estimated Share of Search.

  2. In September 2026, Electrolux gained estimated Share of Search among washing machine brands worldwide, from 20.9% to 21.7%.

  3. In September 2026, Midea lost estimated Share of Search among washing machine brands worldwide, from 9.4% to 8%.

  4. In September 2026, LG lost estimated Share of Search among washing machine brands worldwide, from 7.1% to 6.2%.

  5. In September 2026, Bosch lost estimated Share of Search among washing machine brands worldwide, from 10.6% to 9.8%.

  6. In September 2026, Samsung lost estimated Share of Search among washing machine brands worldwide, from 5.9% to 5.1%.

How is Beko measured?

Brandwave collects information about searches that people make online using Beko’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • beko

Do you work for Beko? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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