Brandwave

Alpicool vs Beko:Which is searched more?

In September 2026, Beko had more branded searches than Alpicool among fridge brands worldwide. Beko was estimated to have 450K branded searches compared to Alpicool’s 3.6K, and held a 9% Share of Search versus Alpicool’s 0.07%. These are worldwide searches for English-language branded terms.

Share of Search among fridge brands worldwide in September 2026Which is more popular in search, Alpicool or Beko?
Alpicool0.07%3.6K searches
vs
Beko9%450K searches

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Which is more popular in search, Alpicool or Beko?

Compare the fridge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Alpicool and Beko among fridge brands worldwide, by month

Share of Search by month for Beko, Alpicool. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegHisenseBekoLGHaierSamsungBrass MonkeyDometicWestinghouseBoschFisher & PaykelSKOPEAlpicoolMiele
Oct 202527.4%19.1%15%10%8.6%8.2%2.7%2.7%2.1%2.5%0.6%0.6%0.4%0.05%0.02%
Nov 202534.4%18.7%15.4%8.4%6.1%6.9%2.8%2.3%1.5%2.1%0.51%0.51%0.34%0.04%0.02%
Dec 202526.8%21.5%14.7%9.8%7%9.8%2.7%2.7%1.5%2%0.59%0.48%0.32%0.04%0.02%
Jan 202626.7%21.8%14.6%9.8%8.4%8%2.7%2.7%1.8%2%0.59%0.59%0.39%0.05%0.02%
Feb 202625.6%21.1%14.1%9.4%9.9%7.7%3.7%2.5%2%2.3%0.57%0.57%0.47%0.06%0.02%
Mar 202628.3%19%12.7%8.5%10.8%8.5%3.3%2.7%2.2%2.1%0.76%0.62%0.42%0.07%0.02%
Apr 202629.8%17%13.4%8.9%7.7%10.9%3%2.8%2.3%2.2%0.8%0.54%0.44%0.09%0.02%
May 202628.8%16.4%15.8%8.6%7.5%10.6%2.9%2.7%2.7%2.1%0.78%0.52%0.43%0.1%0.02%
Jun 202627.8%13.6%18.5%10.2%7.2%10.2%2.8%3.2%2.6%2%0.75%0.5%0.41%0.12%0.02%
Jul 202624.3%17.6%16.4%11%7.8%9%3.5%3.4%3%2.2%0.81%0.54%0.44%0.16%0.02%
Aug 202629.8%17.9%13.4%8.9%9.4%7.3%3.5%2.8%2.8%2.2%0.81%0.54%0.44%0.13%0.02%
Sep 202629.9%20.4%13.4%9%7.7%7.3%3%2.9%2.3%2.2%0.81%0.54%0.36%0.07%0.02%

How has the Alpicool and Beko comparison changed over the last 12 months?

  • Beko was ahead of Alpicool in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Alpicool’s estimated Share of Search among fridge brands worldwide moved from 0.05% to 0.07%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among fridge brands worldwide moved from 10% to 9%, and its estimated monthly branded searches moved from 550K to 450K.

How did search popularity change for fridge brands worldwide in September 2026?

  1. In September 2026, Beko rose from 5th to 4th among fridge brands worldwide.

  2. Estimated monthly branded searches for Alpicool worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

Other head-to-heads among fridge brands

How each brand is measured

Brandwave collects information about searches that people make online using Alpicool’s and Beko’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alpicool

1 branded search term

  • alpicool fridge

Beko

1 branded search term

  • beko

How the Brand Demand Index is measured

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