Brandwave

How popular isThule in search?

In September 2026, there were an estimated 301K branded searches for Thule worldwide which held steady over the last 12 months. Thule holds 24.8% estimated Share of Search among laptop case brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Tumi60.9%
  2. Thule24.8%
  3. Pelican14.3%
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Where does Thule compete?

Thule is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laptop case brands2nd of 324.8%Shown below
Caravan accessories1st of 644.7%Show ranking
Boot bag brands1st of 550.7%Show ranking
RV accessories1st of 665%Show ranking
4x4 accessory brands1st of 574.4%Show ranking
Bike racks1st of 675.1%Show ranking
Roof tents1st of 676.3%Show ranking
Load bars brands1st of 376.9%Show ranking
Cargo basket brands1st of 578.2%Show ranking
Roof basket brands1st of 478.2%Show ranking
Bike tailgate pad brands1st of 385.9%Show ranking
Car roof box brands1st of 687.9%Show ranking
Tow bars1st of 688%Show ranking
Roof racks1st of 688%Show ranking
Roof box brands1st of 388.1%Show ranking
Cargo carrier brands1st of 399.1%Show ranking

Which laptop case brands compete with Thule?

Thule against laptop case brands worldwide, by month

Share of Search by month for Tumi, Thule, Pelican. The figures are in the table below the chart.

View monthly share of search table
MonthTumiThulePelican
Oct 202561.2%25.2%13.5%
Nov 202562.9%25.5%11.6%
Dec 202563.1%25.6%11.2%
Jan 202655%33.4%11.6%
Feb 202660.9%25.7%13.4%
Mar 202657.5%29.2%13.3%
Apr 202657.2%29.1%13.7%
May 202654%32.8%13.2%
Jun 202656.4%28.6%14.9%
Jul 202653.6%32.5%13.9%
Aug 202657.7%28.3%14%
Sep 202660.9%24.8%14.3%

  1. 1.Tumi

    60.9%

    Held 1st. 740K estimated branded searches, -1.5% vs prior month. Share +3.2 points.

  2. 2.Thule

    24.8%

    Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -3.5 points.

  3. 3.Pelican

    14.3%

    Held 3rd. 173K estimated branded searches, -4.6% vs prior month. Share +0.3 points.

Compare search popularity between Thule and its closest rivals

Every comparison with Thule

How has branded search demand for Thule changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Thule worldwide held steady at 301K.
  • Across the 12 months ending September 2026, Thule’s estimated Share of Search among laptop case brands worldwide peaked at 33.4% in January 2026 and was lowest at 24.8% in September 2026.

How did search popularity change for laptop case brands worldwide in September 2026?

  1. In September 2026, Tumi gained estimated Share of Search among laptop case brands worldwide, from 57.7% to 60.9%.

  2. In September 2026, Thule lost estimated Share of Search among laptop case brands worldwide, from 28.3% to 24.8%.

How is Thule measured?

Brandwave collects information about searches that people make online using Thule’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • thule

Do you work for Thule? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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