Brandwave

How popular isThule in search?

In August 2026, there were an estimated 368K branded searches for Thule worldwide which is up 22.3% over the last 11 months. Thule holds 95.8% estimated Share of Search among caravan accessories worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thule95.8%
  2. Coast2.6%
  3. Dometic1.4%
  4. Camec0.1%
  5. AL-KO0.05%
  6. Truma0.04%
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Which caravan accessories compete with Thule?

Thule against caravan accessories worldwide, by month

Share of Search by month for Thule, Coast. The figures are in the table below the chart.

View monthly share of search table
MonthThuleCoastDometicCamecAL-KOTruma
Oct 202595.2%3.8%0.76%0.1%0.05%0.03%
Nov 202596%3.2%0.63%0.13%0.02%0.02%
Dec 202595.9%3.2%0.76%0.1%0.02%0.02%
Jan 202697.1%2.1%0.63%0.13%0.03%0.02%
Feb 202695.8%3.2%0.76%0.15%0.07%0.03%
Mar 202695.9%3.2%0.76%0.1%0.04%0.03%
Apr 202696.3%2.6%0.94%0.13%0.04%0.04%
May 202696.8%2.1%0.95%0.1%0.04%0.03%
Jun 202695.8%2.6%1.4%0.12%0.04%0.03%
Jul 202696.3%2.1%1.4%0.1%0.03%0.03%
Aug 202695.8%2.6%1.4%0.1%0.05%0.04%
Sep 2026——————

  1. 1.Thule

    95.8%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  2. 2.Coast

    2.6%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Dometic

    1.4%

    Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Camec

    0.1%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

  5. 5.AL-KO

    0.05%

    Held 5th. 210 estimated branded searches, +50% vs prior month. Share 0 points.

  6. 6.Truma

    0.04%

    Held 6th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Thule and its closest rivals

How has branded search demand for Thule changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Thule worldwide rose from 301K to 368K.
  • Across the 11 months ending August 2026, Thule’s estimated Share of Search among caravan accessories worldwide increased from 95.2% to 95.8%.
  • Across the 11 months ending August 2026, Thule’s estimated Share of Search among caravan accessories worldwide peaked at 97.1% in January 2026 and was lowest at 95.2% in October 2025.

How did search popularity change for caravan accessories worldwide in August 2026?

  1. Estimated monthly branded searches for Dometic worldwide rose 125% over 11 measured months, from 2.4K to 5.4K in August 2026.

  2. Estimated monthly branded searches for Truma worldwide rose 55.6% over 11 measured months, from 90 to 140 in August 2026.

  3. Estimated monthly branded searches for AL-KO worldwide rose 23.5% over 11 measured months, from 170 to 210 in August 2026.

  4. Estimated monthly branded searches for Thule worldwide rose 22.3% over 11 measured months, from 301K to 368K in August 2026.

  5. Estimated monthly branded searches for Camec worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

  6. Estimated monthly branded searches for Coast worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

Where does Thule compete?

Thule is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tow bars1st of 649.7%Show ranking
Bike racks1st of 668.2%Show ranking
Car roof box brands1st of 689.6%Show ranking
Roof racks1st of 690%Show ranking
Rv accessories1st of 690.4%Show ranking
Caravan accessories1st of 695.8%Shown above
Roof tents1st of 697.5%Show ranking

How is Thule measured?

Brandwave collects information about searches that people make online using Thule’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • thule

Do you work for Thule? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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