Brandwave

How popular isThule in search?

In August 2026, there were an estimated 368K branded searches for Thule worldwide which is up 22.3% over the last 11 months. Thule holds 49.7% estimated Share of Search among tow bars worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thule49.7%
  2. Brink33.2%
  3. Curt12.2%
  4. Bosal4.5%
  5. Draw-Tite0.39%
  6. Westfalia0.04%
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Which tow bars compete with Thule?

Thule against tow bars worldwide, by month

Share of Search by month for Thule, Brink, Curt, Bosal. The figures are in the table below the chart.

View monthly share of search table
MonthThuleBrinkCurtBosalDraw-TiteWestfalia
Oct 202544.6%36.4%13.4%4.9%0.65%0.05%
Nov 202552.9%28.9%13%4.8%0.42%0.05%
Dec 202552.9%28.9%13%4.8%0.42%0.03%
Jan 202653.4%29.2%13%3.9%0.43%0.04%
Feb 202644.6%36.5%13.4%4.9%0.53%0.05%
Mar 202648.3%32.3%14.4%4.3%0.58%0.04%
Apr 202648.7%32.5%14.6%3.6%0.58%0.04%
May 202653.3%29.2%13%3.9%0.52%0.04%
Jun 202650%33.4%12.3%3.7%0.49%0.04%
Jul 202655%30.1%11.1%3.3%0.44%0.04%
Aug 202649.7%33.2%12.2%4.5%0.39%0.04%
Sep 2026——————

  1. 1.Thule

    49.7%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -5.4 points.

  2. 2.Brink

    33.2%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +3.1 points.

  3. 3.Curt

    12.2%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Bosal

    4.5%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.2 points.

  5. 5.Draw-Tite

    0.39%

    Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

  6. 6.Westfalia

    0.04%

    Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Thule and its closest rivals

How has branded search demand for Thule changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Thule worldwide rose from 301K to 368K.
  • Across the 11 months ending August 2026, Thule’s estimated Share of Search among tow bars worldwide increased from 44.6% to 49.7%.
  • Across the 11 months ending August 2026, Thule’s estimated Share of Search among tow bars worldwide peaked at 55% in July 2026 and was lowest at 44.6% in October 2025.

How did search popularity change for tow bars worldwide in August 2026?

  1. In August 2026, Brink gained estimated Share of Search among tow bars worldwide, from 30.1% to 33.2%.

  2. In August 2026, Bosal gained estimated Share of Search among tow bars worldwide, from 3.3% to 4.5%.

  3. In August 2026, Curt gained estimated Share of Search among tow bars worldwide, from 11.1% to 12.2%.

  4. In August 2026, Thule lost estimated Share of Search among tow bars worldwide, from 55% to 49.7%.

  5. Estimated monthly branded searches for Draw-Tite worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

  6. Estimated monthly branded searches for Westfalia worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

Where does Thule compete?

Thule is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tow bars1st of 649.7%Shown above
Bike racks1st of 668.2%Show ranking
Car roof box brands1st of 689.6%Show ranking
Roof racks1st of 690%Show ranking
Rv accessories1st of 690.4%Show ranking
Caravan accessories1st of 695.8%Show ranking
Roof tents1st of 697.5%Show ranking

How is Thule measured?

Brandwave collects information about searches that people make online using Thule’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • thule

Do you work for Thule? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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