Brandwave

Car roof box brands:Which brands are most popular in search?

In August 2026, Thule was the most searched among car roof box brands worldwide, with an estimated 368K branded searches and 89.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thule89.6%
  2. Rhino-Rack9.9%
  3. Hapro0.24%
  4. Kamei0.21%
  5. Atera0.04%
  6. Yakima<0.01%

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Share of SearchLeaderboard

Compare the car roof box brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among car roof box brands worldwide, by month

Share of Search by month for Thule, Rhino-Rack. The figures are in the table below the chart.

View monthly share of search table
MonthThuleRhino-RackHaproKameiAteraYakima
Oct 202587.9%11.8%0.14%0.11%0.03%<0.01%
Nov 202588%11.8%0.09%0.09%0.02%<0.01%
Dec 202587.9%11.8%0.11%0.09%0.02%<0.01%
Jan 202689.9%9.9%0.12%0.1%0.02%<0.01%
Feb 202687.9%11.8%0.14%0.14%0.03%<0.01%
Mar 202689.8%9.9%0.14%0.18%0.03%<0.01%
Apr 202689.8%9.9%0.14%0.18%0.03%<0.01%
May 202691.4%8.2%0.15%0.15%0.03%<0.01%
Jun 202689.7%9.9%0.18%0.18%0.03%<0.01%
Jul 202691.3%8.2%0.2%0.2%0.03%<0.01%
Aug 202689.6%9.9%0.24%0.21%0.04%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Thule

    89.6%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  2. 2.Rhino-Rack

    9.9%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Hapro

    0.24%

    Held 3rd. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Kamei

    0.21%

    Held 4th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

  5. 5.Atera

    0.04%

    Held 5th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Yakima

    <0.01%

    Held 6th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among car roof box brands worldwide?

In August 2026, Thule was the most searched among car roof box brands worldwide, with an estimated 368K branded searches and 89.6% estimated Share of Search within this set. Rhino-Rack is in 2nd place, 79.8 percentage points behind at 9.9% Share of Search.

Global car roof box brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Thule87.9% → 89.6%91.4%May 202687.9%Feb 20261st
Rhino-Rack11.8% → 9.9%11.8%Nov 20258.2%Jul 20262nd
Hapro0.14% → 0.24%0.24%Aug 20260.09%Nov 20253rd
Kamei0.11% → 0.21%0.21%Aug 20260.09%Dec 20254th
Atera0.03% → 0.04%0.04%Aug 20260.02%Dec 20255th
Yakima<0.01%<0.01%Apr 2026<0.01%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Thule’s estimated Share of Search among car roof box brands worldwide increased from 87.9% to 89.6%.
  • Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among car roof box brands worldwide decreased from 11.8% to 9.9%.
  • Across the 11 months ending August 2026, Thule’s estimated Share of Search among car roof box brands worldwide peaked at 91.4% in May 2026 and was lowest at 87.9% in February 2026.
  • Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among car roof box brands worldwide peaked at 11.8% in November 2025 and was lowest at 8.2% in July 2026.
  • Across the 11 months ending August 2026, Hapro, Kamei, Atera and Yakima held steady: their estimated Share of Search among car roof box brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for car roof box brands worldwide in August 2026?

  1. In August 2026, Rhino-Rack gained estimated Share of Search among car roof box brands worldwide, from 8.2% to 9.9%.

  2. In August 2026, Thule lost estimated Share of Search among car roof box brands worldwide, from 91.3% to 89.6%.

  3. Estimated monthly branded searches for Kamei worldwide rose 125.6% over 11 measured months, from 390 to 880 in August 2026.

  4. Estimated monthly branded searches for Hapro worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026.

  5. Estimated monthly branded searches for Atera worldwide rose 88.9% over 11 measured months, from 90 to 170 in August 2026.

  6. Estimated monthly branded searches for Yakima worldwide rose 50% over 11 measured months, from 20 to 30 in August 2026.

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