How popular isAtera in search?
In August 2026, there were an estimated 170 branded searches for Atera worldwide which is up 88.9% over the last 11 months. Atera holds 0.04% estimated Share of Search among car roof box brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Thule89.6%
Rhino-Rack9.9%- Hapro0.24%
- Kamei0.21%
- Atera0.04%
Yakima<0.01%
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Which car roof box brands compete with Atera?
Share of Search by month for Thule, Rhino-Rack, Atera. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Rhino-Rack | Hapro | Kamei | Atera | Yakima |
|---|---|---|---|---|---|---|
| Oct 2025 | 87.9% | 11.8% | 0.14% | 0.11% | 0.03% | <0.01% |
| Nov 2025 | 88% | 11.8% | 0.09% | 0.09% | 0.02% | <0.01% |
| Dec 2025 | 87.9% | 11.8% | 0.11% | 0.09% | 0.02% | <0.01% |
| Jan 2026 | 89.9% | 9.9% | 0.12% | 0.1% | 0.02% | <0.01% |
| Feb 2026 | 87.9% | 11.8% | 0.14% | 0.14% | 0.03% | <0.01% |
| Mar 2026 | 89.8% | 9.9% | 0.14% | 0.18% | 0.03% | <0.01% |
| Apr 2026 | 89.8% | 9.9% | 0.14% | 0.18% | 0.03% | <0.01% |
| May 2026 | 91.4% | 8.2% | 0.15% | 0.15% | 0.03% | <0.01% |
| Jun 2026 | 89.7% | 9.9% | 0.18% | 0.18% | 0.03% | <0.01% |
| Jul 2026 | 91.3% | 8.2% | 0.2% | 0.2% | 0.03% | <0.01% |
| Aug 2026 | 89.6% | 9.9% | 0.24% | 0.21% | 0.04% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.6% | 368K | -18.2% | -1.7 points | |
| 2, held 2nd | 9.9% | 40.5K | 0% | +1.6 points | |
| 3, held 3rd | 0.24% | 1K | 0% | 0 points | |
| 4, held 4th | 0.21% | 880 | -12% | 0 points | |
| 5, held 5th | 0.04% | 170 | 0% | 0 points | |
| 6, held 6th | <0.01% | 30 | -25% | 0 points |
1.
Thule89.6%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
9.9%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.6 points.
3.Hapro
0.24%
Held 3rd. 1K estimated branded searches, 0% vs prior month. Share 0 points.
4.Kamei
0.21%
Held 4th. 880 estimated branded searches, -12% vs prior month. Share 0 points.
5.Atera
0.04%
Held 5th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
6.
Yakima<0.01%
Held 6th. 30 estimated branded searches, -25% vs prior month. Share 0 points.
Compare search popularity between Atera and its closest rivals
How has branded search demand for Atera changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Atera worldwide rose from 90 to 170.
- Across the 11 months ending August 2026, Atera’s estimated Share of Search among car roof box brands worldwide held steady, from 0.03% to 0.04%.
How did search popularity change for car roof box brands worldwide in August 2026?
6 changes
In August 2026, Rhino-Rack gained estimated Share of Search among car roof box brands worldwide, from 8.2% to 9.9%.
In August 2026, Thule lost estimated Share of Search among car roof box brands worldwide, from 91.3% to 89.6%.
Estimated monthly branded searches for Kamei worldwide rose 125.6% over 11 measured months, from 390 to 880 in August 2026.
Estimated monthly branded searches for Hapro worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026.
Estimated monthly branded searches for Atera worldwide rose 88.9% over 11 measured months, from 90 to 170 in August 2026.
Estimated monthly branded searches for Yakima worldwide rose 50% over 11 measured months, from 20 to 30 in August 2026.
Where does Atera compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Car roof box brands | 5th of 6 | 0.04% | Shown above |
| Roof racks | 4th of 6 | 0.04% | Show ranking |
| Rmm platforms | 6th of 6 | 0.09% | Show ranking |
How is Atera measured?
Brandwave collects information about searches that people make online using Atera’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- atera roof box
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