Brandwave

Cargo basket brands:Which are searched most?

In September 2026, Thule was the most searched among cargo basket brands worldwide, with an estimated 301K branded searches and 78.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Thule78.7%
  2. Kuat10.6%
  3. Rhino-Rack10.6%
  4. Curt0.15%
  5. Yakima<0.01%

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Share of SearchLeaderboard

Compare the cargo basket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cargo basket brands worldwide, by month

Share of Search by month for Thule, Kuat, Rhino-Rack. The figures are in the table below the chart.

View monthly share of search table
MonthThuleKuatRhino-RackCurtYakima
Oct 202576.9%12.6%10.3%0.15%<0.01%
Nov 202578.7%10.6%10.6%0.13%<0.01%
Dec 202580.2%8.8%10.8%0.12%<0.01%
Jan 202684.4%6.2%9.3%0.13%<0.01%
Feb 202680.2%8.8%10.8%0.13%<0.01%
Mar 202681.8%9%9%0.19%<0.01%
Apr 202681.8%9%9%0.2%<0.01%
May 202684.6%7.6%7.6%0.16%<0.01%
Jun 202681.8%9%9%0.23%<0.01%
Jul 202685.8%6.3%7.7%0.19%<0.01%
Aug 202681.8%9%9%0.2%<0.01%
Sep 202678.7%10.6%10.6%0.15%<0.01%

This month’s ranking, September 2026

  1. 1.Thule

    78.7%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -3.1 points.

  2. 2.Kuat

    10.6%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Rhino-Rack

    10.6%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +1.6 points.

  4. 4.Curt

    0.15%

    Held 4th. 590 estimated branded searches, -33.7% vs prior month. Share 0 points.

  5. 5.Yakima

    <0.01%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among cargo basket brands worldwide?

In September 2026, Thule was the most searched among cargo basket brands worldwide, with an estimated 301K branded searches and 78.7% estimated Share of Search within this set. Kuat is in 2nd place, 68.1 percentage points behind at 10.6% Share of Search.

Global cargo basket brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Thule76.9% → 78.7%85.8%Jul 202676.9%Oct 20251st
Kuat12.6% → 10.6%12.6%Oct 20256.2%Jan 20262nd
Rhino-Rack10.3% → 10.6%10.8%Feb 20267.6%May 20263rd
Curt0.15%0.23%Jun 20260.12%Dec 20254th
Yakima<0.01%<0.01%Apr 2026<0.01%Jan 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Thule’s estimated Share of Search among cargo basket brands worldwide increased from 76.9% to 78.7%.
  • Across the 12 months ending September 2026, Kuat’s estimated Share of Search among cargo basket brands worldwide decreased from 12.6% to 10.6%.
  • Across the 12 months ending September 2026, Thule’s estimated Share of Search among cargo basket brands worldwide peaked at 85.8% in July 2026 and was lowest at 76.9% in October 2025.
  • Across the 12 months ending September 2026, Kuat’s estimated Share of Search among cargo basket brands worldwide peaked at 12.6% in October 2025 and was lowest at 6.2% in January 2026.
  • Across the 12 months ending September 2026, Rhino-Rack’s estimated Share of Search among cargo basket brands worldwide peaked at 10.8% in February 2026 and was lowest at 7.6% in May 2026.
  • Across the 12 months ending September 2026, Rhino-Rack, Curt and Yakima held steady: their estimated Share of Search among cargo basket brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for cargo basket brands worldwide in September 2026?

  1. In September 2026, Kuat gained estimated Share of Search among cargo basket brands worldwide, from 9% to 10.6%.

  2. In September 2026, Rhino-Rack gained estimated Share of Search among cargo basket brands worldwide, from 9% to 10.6%.

  3. In September 2026, Thule lost estimated Share of Search among cargo basket brands worldwide, from 81.8% to 78.7%.

  4. Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.

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