Brandwave

How popular isYakima in search?

In September 2026, there were an estimated 30 branded searches for Yakima worldwide which is up 50% over the last 12 months. Yakima holds <0.01% estimated Share of Search among cargo basket brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Thule78.7%
  2. Kuat10.6%
  3. Rhino-Rack10.6%
  4. Curt0.15%
  5. Yakima<0.01%
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Which cargo basket brands compete with Yakima?

Yakima against cargo basket brands worldwide, by month

Share of Search by month for Thule, Kuat, Rhino-Rack, Yakima. The figures are in the table below the chart.

View monthly share of search table
MonthThuleKuatRhino-RackCurtYakima
Oct 202576.9%12.6%10.3%0.15%<0.01%
Nov 202578.7%10.6%10.6%0.13%<0.01%
Dec 202580.2%8.8%10.8%0.12%<0.01%
Jan 202684.4%6.2%9.3%0.13%<0.01%
Feb 202680.2%8.8%10.8%0.13%<0.01%
Mar 202681.8%9%9%0.19%<0.01%
Apr 202681.8%9%9%0.2%<0.01%
May 202684.6%7.6%7.6%0.16%<0.01%
Jun 202681.8%9%9%0.23%<0.01%
Jul 202685.8%6.3%7.7%0.19%<0.01%
Aug 202681.8%9%9%0.2%<0.01%
Sep 202678.7%10.6%10.6%0.15%<0.01%

  1. 1.Thule

    78.7%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -3.1 points.

  2. 2.Kuat

    10.6%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Rhino-Rack

    10.6%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +1.6 points.

  4. 4.Curt

    0.15%

    Held 4th. 590 estimated branded searches, -33.7% vs prior month. Share 0 points.

  5. 5.Yakima

    <0.01%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Yakima and its closest rivals

How has branded search demand for Yakima changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Yakima worldwide rose from 20 to 30.
  • Across the 12 months ending September 2026, Yakima’s estimated Share of Search among cargo basket brands worldwide held steady at <0.01%.

How did search popularity change for cargo basket brands worldwide in September 2026?

  1. In September 2026, Kuat gained estimated Share of Search among cargo basket brands worldwide, from 9% to 10.6%.

  2. In September 2026, Rhino-Rack gained estimated Share of Search among cargo basket brands worldwide, from 9% to 10.6%.

  3. In September 2026, Thule lost estimated Share of Search among cargo basket brands worldwide, from 81.8% to 78.7%.

  4. Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.

Where does Yakima compete?

Yakima is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
4x4 accessory brands5th of 5<0.01%Show ranking
Bike racks6th of 6<0.01%Show ranking
Load bars brands3rd of 3<0.01%Show ranking
Cargo basket brands5th of 5<0.01%Shown above
Bike tailgate pad brands3rd of 3<0.01%Show ranking
Car roof box brands6th of 6<0.01%Show ranking
Roof racks5th of 6<0.01%Show ranking
Roof box brands3rd of 3<0.01%Show ranking
Cargo carrier brands3rd of 3<0.01%Show ranking

How is Yakima measured?

Brandwave collects information about searches that people make online using Yakima’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yakima canopy

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How the Brand Demand Index is measured

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