How popular isKuat in search?
In September 2026, there were an estimated 40.5K branded searches for Kuat worldwide which is down 18.2% over the last 12 months. Kuat holds 10.5% estimated Share of Search among cargo basket brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Thule78.2%
Kuat10.5%
Rhino-Rack10.5%
Curt0.72%
Yakima<0.01%
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Which cargo basket brands compete with Kuat?
Share of Search by month for Thule, Kuat, Rhino-Rack. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Kuat | Rhino-Rack | Curt | Yakima |
|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 12.6% | 10.3% | 0.73% | <0.01% |
| Nov 2025 | 78.4% | 10.5% | 10.5% | 0.48% | <0.01% |
| Dec 2025 | 80% | 8.8% | 10.8% | 0.46% | <0.01% |
| Jan 2026 | 84% | 6.2% | 9.2% | 0.55% | <0.01% |
| Feb 2026 | 79.8% | 8.8% | 10.7% | 0.65% | <0.01% |
| Mar 2026 | 81.3% | 8.9% | 8.9% | 0.77% | <0.01% |
| Apr 2026 | 81.1% | 8.9% | 8.9% | 1.1% | <0.01% |
| May 2026 | 83.8% | 7.5% | 7.5% | 1.1% | <0.01% |
| Jun 2026 | 81.3% | 8.9% | 8.9% | 0.81% | <0.01% |
| Jul 2026 | 85.4% | 6.3% | 7.7% | 0.68% | <0.01% |
| Aug 2026 | 81.4% | 9% | 9% | 0.69% | <0.01% |
| Sep 2026 | 78.2% | 10.5% | 10.5% | 0.72% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.2% | 301K | -18.2% | -3.2 points | |
| 2, held 2nd | 10.5% | 40.5K | 0% | +1.6 points | |
| 3, held 3rd | 10.5% | 40.5K | 0% | +1.6 points | |
| 4, held 4th | 0.72% | 2.8K | -10.9% | 0 points | |
| 5, held 5th | <0.01% | 30 | 0% | 0 points |
1.
Thule78.2%
Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -3.2 points.
2.
Kuat10.5%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.6 points.
10.5%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +1.6 points.
4.
Curt0.72%
Held 4th. 2.8K estimated branded searches, -10.9% vs prior month. Share 0 points.
5.
Yakima<0.01%
Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Kuat and its closest rivals
Every comparison with Kuat
6 comparisons
How has branded search demand for Kuat changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kuat worldwide fell from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Kuat’s estimated Share of Search among cargo basket brands worldwide decreased from 12.6% to 10.5%.
- Across the 12 months ending September 2026, Kuat’s estimated Share of Search among cargo basket brands worldwide peaked at 12.6% in October 2025 and was lowest at 6.2% in January 2026.
How did search popularity change for cargo basket brands worldwide in September 2026?
4 changes
In September 2026, Kuat gained estimated Share of Search among cargo basket brands worldwide, from 9% to 10.5%.
In September 2026, Rhino-Rack gained estimated Share of Search among cargo basket brands worldwide, from 9% to 10.5%.
In September 2026, Thule lost estimated Share of Search among cargo basket brands worldwide, from 81.4% to 78.2%.
Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.
Where does Kuat compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bike racks | 2nd of 6 | 10.1% | Show ranking |
| Cargo basket brands | 2nd of 5 | 10.5% | Shown above |
| Roof basket brands | 2nd of 4 | 10.5% | Show ranking |
How is Kuat measured?
Brandwave collects information about searches that people make online using Kuat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kuat
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Is Kuat your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.