Brandwave

How popular isCurt in search?

In September 2026, there were an estimated 2.8K branded searches for Curt worldwide which held steady over the last 12 months. Curt holds 0.72% estimated Share of Search among cargo basket brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Thule78.2%
  2. Kuat10.5%
  3. Rhino-Rack10.5%
  4. Curt0.72%
  5. Yakima<0.01%
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Which cargo basket brands compete with Curt?

Curt against cargo basket brands worldwide, by month

Share of Search by month for Thule, Kuat, Rhino-Rack, Curt. The figures are in the table below the chart.

View monthly share of search table
MonthThuleKuatRhino-RackCurtYakima
Oct 202576.4%12.6%10.3%0.73%<0.01%
Nov 202578.4%10.5%10.5%0.48%<0.01%
Dec 202580%8.8%10.8%0.46%<0.01%
Jan 202684%6.2%9.2%0.55%<0.01%
Feb 202679.8%8.8%10.7%0.65%<0.01%
Mar 202681.3%8.9%8.9%0.77%<0.01%
Apr 202681.1%8.9%8.9%1.1%<0.01%
May 202683.8%7.5%7.5%1.1%<0.01%
Jun 202681.3%8.9%8.9%0.81%<0.01%
Jul 202685.4%6.3%7.7%0.68%<0.01%
Aug 202681.4%9%9%0.69%<0.01%
Sep 202678.2%10.5%10.5%0.72%<0.01%

  1. 1.Thule

    78.2%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  2. 2.Kuat

    10.5%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Rhino-Rack

    10.5%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +1.6 points.

  4. 4.Curt

    0.72%

    Held 4th. 2.8K estimated branded searches, -10.9% vs prior month. Share 0 points.

  5. 5.Yakima

    <0.01%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Curt and its closest rivals

Every comparison with Curt

How has branded search demand for Curt changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Curt worldwide held steady, from 2.9K to 2.8K.
  • Across the 12 months ending September 2026, Curt’s estimated Share of Search among cargo basket brands worldwide held steady, from 0.73% to 0.72%.

How did search popularity change for cargo basket brands worldwide in September 2026?

  1. In September 2026, Kuat gained estimated Share of Search among cargo basket brands worldwide, from 9% to 10.5%.

  2. In September 2026, Rhino-Rack gained estimated Share of Search among cargo basket brands worldwide, from 9% to 10.5%.

  3. In September 2026, Thule lost estimated Share of Search among cargo basket brands worldwide, from 81.4% to 78.2%.

  4. Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.

Where does Curt compete?

Curt is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cargo basket brands4th of 50.72%Shown above
Roof basket brands4th of 40.72%Show ranking
Tow bars4th of 60.81%Show ranking
Cargo carrier brands2nd of 30.92%Show ranking
Trailer accessories4th of 61.7%Show ranking

How is Curt measured?

Brandwave collects information about searches that people make online using Curt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • curt cargo carrier
  • curt roof basket
  • curt tow
  • curt tow bar
  • curt trailer

Do you work for Curt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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